This mainly depends on where your target market is, right? There are many good cross-border e-commerce platforms for different regions! For example: Lzazda in Southeast Asia, souq in the Middle East, and Jumia in Africa are all e-commerce platforms with high local market shares. If you want to delve deeply into specific regional markets, these are the most suitable platforms.

It is indeed difficult to build a self-built platform nowadays. Just like the situation in our country, they are all controlled by giants and it is difficult to get started. However, it is still feasible to operate your own products as an independent website, but the key is to divert traffic well.

It is not only Facebook that maintains customer sources. There are also many social platforms with high active users in foreign countries, such as Twitter, Linkedin, Tumblr, Instagram and other popular platforms. If these are operated well, the effect will not be good. Lose to facebook.

I would also like to remind everyone that if you want to be a long-term cross-border e-commerce business, you must deal with related issues such as trademarks and patents. If you are doing a European station, you should also pay attention to VAT tax number issues. They are all closely related to the survival of your store. If you need to know more, welcome to consult