To find the trademark concept, you can highlight the source of the trademark design concept of "Herbie" on the website: the word "Herbie" comes from the pronunciation of English Hobby, which is interpreted as "hobby". In order to humanize the image of the bear, the creator added the word "Mr". The result is "Mr. Herbie". And the English name is "Hello Hobby", which means "Say hello to a friend who has a good relationship". Definition of trademark design: The original creator used the bear as a mascot and used it as a brand spokesperson. The reason for adopting a cartoon bear is simple, just because it looks cute and easy to remember, and it is easy to impress consumers. Packaging the bear into a personable and knowledgeable image is precisely to express that "Mr. Herbie" has high and perfect requirements for his related works. All of his works are devoted to the society who have the same requirements as the original creators. This group of elites who are contributing their lives to the development of society are only trying to inject life into their success.