Cat shoes are also called cat shoes. Founded in 1904, the company produces industrial manufacturing tools and all kinds of casual clothes and shoes with the world-famous cat brand. Caterpillar has long made hiking shoes and recreational sports shoes. Its persistent and rough style and taste can be used as a professional design with both mountaineering and leisure effects, so it is more popular with the younger generation. Even a pair of shoes is full of details and care for people, just like mechanical equipment.
There is a bulldozer gravure print on the side of the shoe, which is registered as a cat trademark. 1994 Caterpill.ar signed a five-year licensing agreement with Wolverine, the world's largest footwear manufacturer. 1994 came into effect on 10, and started Wolverine's $40 million marketing project.
Caterpillar is an innovative footwear brand with strong influence in the global market and a leading brand of outdoor products, including tooling shoes, casual shoes and out shoes. Founded in 1904, the company produces industrial manufacturing tools and various casual clothes and shoes, and has a world-famous cat brand.
1990, in order to meet the needs of engineers and technicians, a series of durable, protective, comfortable and safe industrial leather boots were specially made, and then a wave of work clothes was set off.
1994 Caterpillar signed a five-year license agreement with Wolverine, the world's largest footwear manufacturer, which came into effect in June of 1994, and launched a $40 million marketing project of Wolverine, a brand-building model. Wolverine ordered a creative designer and two engineers to the construction site.
They took photos with caterpillar equipment tracks and tracks. Then draw a sketch of the sole imitating the tire pattern. When they went back, they made a new model, which can evoke the image of the tractor, and brought an organically woven brand name similar to a cat: T- 3Cat. They designed rib cushions for catwalk boots, that is, a cushion was embedded in the hollow part of ordinary shoes. The inner sole will compress when it is subjected to walking pressure, thus reducing the wear of the outer sole.
This kind of shoe is called "hidden track", and the outer sole is embedded with transparent rubber, so that consumers can see the inside of the shoe. In casual shoes, the hole of shoelace is designed as the nut of crawler. In order to further influence this brand, each shoe has a certain degree of imitation of Caterpillar bulldozers.
Quality is as important to Caterpillar as Wolverine, and Wolverine wants to sell it at a good price. John Bosch, director of quality control, tested the model of each shoe. For nearly half a year, Bosch sent the style manual and sole mold to the laboratory in Taiwan Province Province every day. There, the shoe mold was sawed in half, and the shoes and leather were tested to ensure that they met the quality standards.