Lai Jiarong, the ancestor of Jiangxiang, was originally from Fujian. During the Daoguang period of the Qing Dynasty, his grandfather served as commander of the Qing army and was dispatched by the imperial court.
He went to the Renhuai area of ??Guizhou to garrison and fight the rebellion. In 1826 AD, he was discharged and returned to his fields, and founded "Maotai Shaochun" in Maotai Village with a unique geographical environment. Wine shop.
"Maotai Village", now known as Maotai Town, is located on the banks of the Chishui River at the western end of the Dalou Mountains in northern Guizhou. The area where the Chishui River flows is covered with red sand soil, and the water is clear and pollution-free. The water contains a large number of trace elements that are beneficial to the human body. In addition, within a five-kilometer radius of Maotai Town, the summers are hot and humid, and the winters are as warm as spring. It is unique. The climate and environment are suitable for the growth, reproduction and accumulation of various microbial populations, and are suitable for brewing. In addition, Maotai Town's unique specialty - high-quality red sorghum (glutinous sorghum) is used for brewing. The Maotai liquor brewed has a unique aroma and is still popular today. There are more than 90 kinds of natural aromatic substances that cannot be identified and named using modern high-tech means. This is the main reason why Maotai-flavored wine cannot be brewed without Maotai Town, and Maotai liquor cannot be produced without Maotai Town. From the same health sauce The failure of Moutai, the representative liquor of flavor, to successfully relocate is proof enough. In 1915 AD, the Panama International Exposition was held, bringing together the world's famous wines. The government of the Republic of China selected Lai Jiarong Lai from Maotai Town... Maojiu to participate. The unique charm of Maojiu liquor conquered all the judges in one fell swoop, won the grand prize, and became one of the three major distilled spirits in the world. Since then, Maotai liquor has entered the international market and has become a world-renowned Chinese national treasure, opening a new page in the history of Moutai winemaking.
In 1929 AD, Lai Jiarong invested heavily in expanding his family business, expanding the "Hengchang Shaofang" and changing its name to Hengxing Winery. His son Guishan designed the "Dapeng" trademark of Lai's Mao Liquor and wrote the inscription on the bottle. Lai Jiarong officially named Lai's Mao Liquor "Lai's Mao Liquor". With its new look and unique style, it became popular in the domestic and international markets. , it has become the best wine that people rush to drink or entertain, and give as gifts to guests and friends.
In 1935 AD, during the long march to Chishui, the Red Army drank Laimao wine to rub their bodies, keep out the cold, and strengthen their courage. After they successfully crossed the river, they called it "wine to celebrate victory."
On October 10, 1945, the Kuomintang and the Communist Party signed the "Double Ten Agreement". Chiang Kai-shek held a banquet in Chongqing and entertained Mao Zedong with "Laimao" wine.
On October 1, 1949, at the "First Founding Banquet" of the founding of the People's Republic of China, Premier Zhou personally arranged for the use of more than one hundred bottles of "Lai Mao" stored in the Beijing Hotel. Wine was entertained to Chinese and foreign guests to celebrate the founding of the People's Republic of China.
In December 1949, Mao Zedong visited the Soviet Union and presented Laimao wine to Stalin as a national gift.
On September 30, 1950, we celebrated the first anniversary of the founding of the People's Republic of China in Beijing Hotel, and used "Lai Mao" as the celebration wine.
In 1952 AD, three private Moutai distilleries, mainly Lai's "Hengxing Distillery", were state-owned and the state-owned Moutai Distillery was established to produce Maotai-flavor liquor. Its product "Kweichow Moutai" "Liquor" is known as the national wine. From this, Maotai Town has gained the reputation of "the best wine town in the world" and "the hometown of national wine".
In 1984 AD, Mr. Lai Shihao, the direct descendant of Lai Jiarong, returned to Maotai Town to inherit the ancestral business. He used the ancestral secret recipe to carefully create the glory of Lai's winemaking, established the first time-honored private enterprise in Maotai Town, and founded "Lai". Liquor Factory", which produces "Lai Mao Liquor". Finally, the wish of the older generation has been fulfilled, and the classic Lai’s Mao Liquor with soy sauce aroma will continue to be promoted.
In 1992 AD, "Guizhou Laimao Group Liquor Co., Ltd." with Lai Shihao as chairman was formally established. Later, due to the "Laimao" trademark, it developed into Guizhou Laishijia Liquor Co., Ltd. in 2004. After years of hard work and hard work, the authentic Lai Mao liquor of "Guizhou Lai Shijia Liquor Company" has been fully recognized by the world, and its products have been rated as "Chinese Famous Brands" and "3.15 National Anti-Counterfeiting Network Management Center Protected Brands" ”, “National Government Procurement Key Recommended Products”, “National Government Procurement Designated Wine for Diaoyutai State Guesthouse”, “Guizhou Province Famous Trademark”, “Guizhou Province Historical and Cultural Famous Wine”, “Guizhou Province Designated Production Enterprise of Tourism Products”.
In March 2010, "Lai Jiarong, the originator of Lai Mao, a century-old Maotai-flavor brand"! In order to commemorate a generation of Maojiu masters and carry forward Maojiu culture, the "Lai Jiarong" trademark series of the most time-honored Maotai-flavor brand have been fully launched to reshape the myth of Maotai-flavor! Create a supreme classic of sauce flavor!
At the Beijing Poly Aged Fine Wine Auction that opened on June 4, 2011, a single bottle of Laimao Liquor was sold for 2.645 million yuan; on September 4 of the same year, it was organized by Guizhou Hongyun Auction Co., Ltd. At the auction, the out-of-print Lai Mao liquor from the Lai Jiarong period, which was preserved by Lai Shijia Liquor Company in the 24th year of the Republic of China, sold for a sky-high price of 10.7 million yuan per bottle, becoming the highest price in the history of wine auctions!
Because Lai Mao Liquor under the "Lai Jiarong" trademark is the oldest Maotai-flavor trademark with exquisite packaging and excellent quality, it was unanimously recognized by the expert panel of the Guizhou Liquor Tasting Association and the Collectors Association as the "Lai Jiarong" trademark. Laimao liquor has great collection value, and three of them are included in the collection of Zunyi Museum in Guizhou, China's Liquor City.