Trademark transfer generally has the following forms: contract transfer, subsequent transfer, and transfer due to administrative orders.
1. Where a registered trademark is transferred to another person, it shall go through the formalities for the transfer of the registered trademark with the Trademark Office.
2. Where the exclusive right to use a trademark is transferred due to merger, merger or reorganization of enterprises, it shall go through the formalities for the transfer of a registered trademark at the Trademark Office.
3. Where the exclusive right to use a trademark is transferred according to law, the transfer formalities shall also be handled.
4. When transferring a trademark, you must transfer the similar trademark at hand.
To transfer or transfer a trademark, an Application for Trademark Transfer/Registration shall be filled in. From September 15, 2002, a trademark that has been applied for but has not been approved for registration may also apply for transfer or assignment.
Second, the process of trademark registration and transfer
1. The trademark transfer process includes: application → acceptance → review → announcement → issuance of transfer certificate.
2. Documents required for trademark transfer:
(1) trademark transfer/registration application;
(2) Identification documents of the transferor and the transferee (photocopy);
(3) Submit the power of attorney issued by the transferor and the transferee respectively, and directly submit the original and photocopy of the ID card of the transferee's agent in the acceptance hall;
(four) to apply for transfer, it shall also submit the relevant documents;
(5) If the application documents are in a foreign language, a Chinese translation signed and confirmed by the translation agency shall also be provided.
Trademark transfer time: it takes about 6- 10 months.
Third, the principle of transfer
1, the trademark follows the principle of voluntary application. You don't have to apply for a trademark, but for the future development of your own enterprise, a trademark is also essential. But in some special industries, trademarks are compulsory.
2. The principle of prior trademark application. Whoever applies first will have the exclusive right to use the trademark. Many people mistakenly think that using this trademark first gives them exclusive rights. Actually, it's not.
3. Registration principle of trademark application principle. The exclusive right to use a trademark is obtained through registration. No matter whether the trademark is used or not, as long as it conforms to the provisions of the trademark and is approved and registered by the trademark authority, the applicant has obtained the exclusive right to use the trademark and is protected by law. A good trademark is the foundation of enterprise brand creation, so we should take a good name for our products at the beginning of our business.
A company's trademark will often become more valuable with the accumulation of company's operating time, the growth of operating scale and operating efficiency. In our daily life, many well-known trademarks have become very valuable intangible assets because of the company's good social image and brand effect. These values are attached to trademarks, making good trademarks a resource that many new enterprises want to link. Therefore, the registration and transfer of company trademarks has also become a common transaction.