As a major foreign trade province in my country, Guangdong has always had frequent trade exchanges. This can bring high economic benefits to our country, but the mixed market has brought convenience to criminals for counterfeiting.

However, our country’s laws protect the legitimate rights and interests of trademark holders from infringement, so it is very important for merchants to have a trademark of their own.

There are two ways to obtain trademarks in the current market: trademark transfer and trademark registration. Then the editor of Zhejiang Bajie Intellectual Property will help you compare which of these two methods is better.

Comparison of trademark registration and trademark transfer time:

Trademark registration takes more than a year. Trademark transfer takes about eight months. In terms of time, the time for trademark transfer is shorter than the time for trademark registration. Today's market competition is fierce. If you own a trademark early, you can start building a trademark and brand earlier. Compared with trademark registration, trademark transfer can be completed more than four months earlier, which is more conducive to merchants' trademark construction.

Comparison of rejection rates between trademark registration and trademark transfer:

Trademark registration requires application to the Trademark Office. Trademark transfer involves the transfer of registered trademarks. There are only 3,500 commonly used Chinese characters in my country, and my country’s Trademark Law stipulates that trademarks cannot be identical or similar. Moreover, the market has now reached a saturated state, so the rejection rate of trademark applications will become higher and higher. However, trademark transfer transfers a trademark that has been registered, so there is no need to worry about trademark rejection.

As a merchant, if you want to have a trademark of your own, you can obtain it through trademark registration or trademark transfer. But to sum up, trademark transfer is better than trademark registration.

Zhejiang Bajie Intellectual Property Trademark Transfer Network is a platform that has been engaged in trademark transactions for 17 years. If you have any needs for trademark sales, you are welcome to log in for consultation.