The franchised stores on this platform include Lianjia, Deyou, and 21st Century Real Estate.

Lianjia’s core competitiveness is Lianjia’s real estate dictionary, and externally it is Lianjia.com. Until the establishment of Shell, Lianjia was brought under the umbrella of Shell, and Lianjia.com was separated from Lianjia and became Shell.com. Lianjia has become a pure intermediary brand directly operated by Shell.

Deyou is a chain brand in Shanghai. Lianjia entered the Shanghai market and acquired it. Shell launched a franchise system again, launching it under the brand name Deyou. Since then, brands such as Suzhou Huajunjia, 21st Century, and Tushengjin have also become independent franchise brands of Shell.