first, the company has no franchise qualification, and it relies entirely on sales packaging to lure
At present, most quick recruitment companies in the market have no franchise qualification. So what is the franchise qualification? According to the Regulations on the Administration of Commercial Franchise, in order to engage in franchise activities, the following conditions must be met at the same time: 1. Have a mature business model and have the ability to continuously provide business guidance, technical support and business training for franchisees; 2. Have at least two direct stores that have been operating for more than one year; 3. It needs to be filed with the competent commercial department.
Many quick recruitment companies have been established for a short time. Generally, they start to package a project about one or two months after their establishment, and then carry out network-wide promotion and roadshows to attract investment. Not only do they have no mature business model, but they also have no core competitiveness, and the level of their staff is even worse. They attract a large number of franchisees by recruiting a large number of promoters and salesmen to post a large number of investment advertisements on the Internet. Once the investment of the project is completed, they will look for the next promotion project. There is no such thing.
Second, rub the popular brands in the market, online celebrity brands, and quickly make money
Many quick recruitment companies have no brands themselves or are unknown new brands, so they "borrow" the popular brands or online celebrity brands in the market to fire themselves. For example, the words "so-and-so answer tea", "so-and-so love tea" and "so-and-so antler lane" are highlighted in the promotion, and the prefix words are as small as sesame seeds and even want to make them "invisible"; There are also some quick recruitment companies that use the technique of "stealing the column" when publishing the investment advertisements for joining projects, such as advertising "a little milk tea to join", "tea to join", "Yang Guofu Mala Tang to join" and "Zhou Heiya to join". In fact, the staff and contact numbers on the website are all their own companies and have nothing to do with the original brand. Once a franchisee consults and understands, it falsely claims that it has been authorized by the original brand, or that it is a new brand developed in cooperation with the original brand and an upgraded version of the original brand, and then concentrates on recommending its own brand. Because the joining fee of the cottage brand is much lower than that of the original brand, and many franchisees have a certain degree of trust in the original brand, they are easy to be deceived; There are also some companies that rush to register trademarks. As soon as they find hot projects in the market, they immediately submit one or more applications for trademark registration on the website of the Trademark Office. No matter whether the application is successful or not, they immediately start recruiting people to attract investment in the name of the trademark. These quick recruitment companies, keeping a close eye on the market, catch every business opportunity, use every hot spot to harvest batches of leeks. Poor franchisees who were kept in the dark thought that they could make a fortune by this project, but they didn't know that they were waiting for one big pit after another!
Third, it is called "franchising", which is actually "buying and selling equipment and raw materials"
Many fast-recruiting companies attract investment under the guise of "low joining fee", "returning joining fee" and "zero joining fee", and what they call "headquarters support", "entrepreneurship subsidy" and "supporting entrepreneurship" are simply outrageous. In fact, think about it, they are not doing charity, so do you have time and energy to guide you to start a business for free? Help you make money for free? Money is so easy to earn, why don't they make it? In fact, this is just their "bait" to lure you to into the pit. When you find that you have been cheated, it is often difficult to ride a tiger.
So, how to pull wool after into the pit? Of course, we sell machinery and equipment, raw materials and all kinds of packaging supplies at high prices. The purchase price is not only high (even 2-6 times higher than the market price), but also the quality is difficult to guarantee (inferior products), and the postage is not included (postage is collected); The so-called after-sales or supervision will try to persuade you to get more goods (one-time sale, no repeat customers, and you will be severely punished). The reasons are nothing more than: how many goods you get can be free of charge, you can send equipment (inferior and low-priced equipment), you can provide other better project technology, the company has a holiday when you don't get the goods now, and you don't get enough goods during the opening period. In fact, the so-called goods you pay for are used for two months a year. What about the unused goods? (especially the food ingredients with shelf life) Sorry, once they are sold, they will not be returned or changed, and they will be digested by themselves (I feel unlucky and want to cry)!
Fourth, exaggerate the return on investment, and draw a "one-size-fits-all" pie
In order to dispel the worries of franchisees, attract franchisees and seize the market quickly, companies often boast that joining the project only requires a principal of 89, or even 2, or 3, yuan, and all the investment can be recovered in two or three months (creating a kind of "joining the project, it won't be long before it will be worth more than 1 million yuan and get married). After joining, franchisees found that the investment cost was much higher than the budget, and the company's promised income could not be realized, and even the monthly loss was miserable. At this time, if you tell the company about the low turnover, unsatisfactory brand effect, losses, etc., the company can honestly say that it has not promised to be profitable, and only makes a preliminary forecast of the business situation after opening the store according to the current market situation. You have a hard time arguing, so you can only clean up the mess yourself, or you can struggle to support your business and look forward to faithful wife; Either stop loss and close down in time!
Fifth, there are many contract traps, and it is difficult to protect rights step by step.
When attracting investment, Kuaizhao Company simply drank honey, and made various promises: 1. The headquarters reimbursed the transportation, accommodation and food expenses generated by the franchisee's preliminary investigation; 2. The headquarters is responsible for providing operation training, technical operation training and crisis management training for the employees of franchisees; 3. The headquarters is responsible for the site selection, evaluation, storefront image design and interior decoration of the store; 4. The headquarters is responsible for pre-advertising investment and post-store guidance services. In general, you just need to pay and leave the rest to him!
however, after joining, the franchisees found that there were hidden costs in the services promised by the company, and the celebrity endorsements promised were even more distant. Attention, attention, attention, there is a pit here (the important thing is said three times): the so-called reimbursement of the pre-inspection fee will find an excuse to say that the amount of the project or investment you joined can not meet the reimbursement standard, and you can only be reimbursed if you join a project with higher fees; The so-called site selection service is just to find a few stores on the internet for you to see. If you need the company to send someone there, you have to bear all the transportation, accommodation and meals of the employees of the company. The store evaluation service also requires you to bear all the travel expenses of the company employees. In a word, the company can talk, but it has to start. Sorry, you have to pay. At this time, if you jump up and say: I paid the joining fee, why do you charge for these services? The company will take out the contract and confidently say: I'm sorry, you paid the training fee, the joining fee or the agency fee. These service companies written in the contract are all provided free of charge, but you have to reimburse my employees for their business expenses! Your money is not for our company, but for our employees. Are you dumbfounded? Are you speechless? Did you finally find yourself in the pit? ! Then you get angry and threaten to cancel the contract? The company will take out the contract again: the contract is clearly written in black and white. After the contract is signed, if either party unilaterally cancels the contract, it will pay a penalty of 5%-1% of the contract price (this format clause is actually invalid, but many people don't know it, so it is fooled by the company! ）。 At this time, you think: you have already paid tens of thousands, hundreds of thousands or even hundreds of thousands of joining fees, and even the store has not opened yet, and you have to pay tens of thousands, hundreds of thousands or even hundreds of thousands of compensation for canceling the contract. Forget it, for the sake of money, bite the bullet and perform the contract! In this way, it became the meat on the chopping block, and the company took it.
when one day you really can't stand the evil deeds of the company and are determined to defend your rights, you look at the contract with a lawyer, dumbfounded, and agree that disputes should be under the jurisdiction of the court where the company is located (the place of registration) or the arbitration commission or trade arbitration commission where the company is located. For example, if you sign a contract with a Beijing company, you have to go to Beijing to defend your rights. If you sign a contract with a Guangzhou company, you have to go to Guangzhou to defend your rights. At this time, you hesitated again. You don't know if you can get back the initial fee and material fee. Now you have to spend a sum of attorney fees and legal fees to protect your rights, which is simply worse! Yes! This is the pit that the company has racked its brains to dig!
at this point, this batch of leeks has been harvested. Start the next project and harvest the next leek!
(To be continued, the next issue will decipher how to avoid lightning and how to save yourself after into the pit! )