Trademark registration refers to the legal fact that a trademark user applies to the State Trademark Office (the State Trademark Office) for registration of the trademark he uses according to the conditions and procedures prescribed by law, and the registration is approved by the State Trademark Office according to law. In China, trademark registration is the premise of trademark protection and the legal basis for determining the exclusive right to use a trademark.

the importance of registering a "trademark"

Generally speaking, the visual perception of commercial brands is of course extremely important, whether it is large or small business or service industry. One step of enterprise development is to need a good brand. The sanctity of a trademark lies in its registration. China's trademark law stipulates: "Enterprises and brands can only obtain legal protection through trademark registration, and trademark registrants enjoy the exclusive right to use trademarks and are protected by law". Unregistered trademarks are not protected by law, and may be banned from use at any time because of the approval and registration of the same or similar trademarks by others. However, if business operators want to use a trademark stably and securely, it is suggested that they should register it better and obtain the legal right to use it.

As an important property right, trademarks, especially well-known trademarks, are important assets that can be quantified in value. As a symbol of goods or services, they are the main carriers for enterprises to participate in market competition, and their role in economic development and enterprise management cannot be underestimated.

a reputable brand is a permanent spiritual wealth and material wealth owned by an enterprise. Insiders said: If Maotai goes bankrupt overnight, as long as its "Maotai" trademark is still there, it will grow equally tomorrow. An enterprise, as long as its name and trademark are registered, has the right to use the name.

Significance of trademark registration

Trademark registration protects the intellectual property rights of the enterprise itself, which helps the enterprise to legalize the use of this trademark when promoting it to the market; It is conducive to protecting the categories related to its own products or services, and avoiding competitors from finding loopholes and causing infringement to enterprises; It is conducive to effectively preventing other industries from "competing with famous brands", avoiding confusion to consumers and bringing unnecessary losses and negative effects to enterprises. Therefore, trademark awareness is a must for every operator.