1In May, 873, Strauss applied for a special license to reinforce the impact nail for $68. In order to remember this historic day, the impact nail hit "pat.may 1873 l.s CoS". F "has been used in Levi's products until 1890. 1 inch is about 9 ounces. At that time, the thickest AMOSKEAG fabric, the reinforcement design of metal impact nails, the design of hanging nails on suspenders and the appearance of 4-pocket jeans with adjustable waistline solved the urgent needs of miners with heavy labor at that time. Heavy tools and minerals have seriously tested the durability of trouser pockets. As the origin, the prototype of vertex 50 1XX was born. Before 1900, LEVIS's products were of two colors and two qualities, with dark brown canvas and blue denim as strong products. During the three years from 1870 to 65438+February, 200 pairs of jeans with enhanced design were manufactured, and the demand increased after obtaining the franchise. From 1874, the sales of 70,500 pairs were completed in a single year, reflecting the demand of workers at that time. But at the same time, the products of other brands use cheap fabrics to make products similar to Levi's, which has greatly impacted Levi's market. LEVIS' cheap versions of NO2(20 1, 2 13), NO3 (333) and No4 also made a strong counterattack against other companies' cheap products. Although the cheap version of Levi's competes for most of the market, Levi's still takes AMOSKEAG fabric products as the flagship products of the market. 1886 double horse proves that the hard leather label of trousers has appeared.
At the beginning of the 20th century, Levi's Company suffered a great blow. 1902 On September 26th, 73-year-old Strauss came to the end of his life. Strauss set up scholarships, railway construction investment and other public welfare activities in the school before his death, which was deeply loved by the people of San Francisco. When he was silent, the flag was lowered at half mast. All the newspapers reported the historical figure in full page. However, everything has not stopped. 1906 at 5 am on April 8, the tragedy was staged again. A huge earthquake swept through San Francisco, and the earthquake and fire engulfed the Leavis factory. 1907 10 new york stock market fluctuated greatly, trust companies went bankrupt, bank loans stopped, and financial panic swept Levi's again. Levi's, who suffered from multiple crises, continued the five-pocket jeans developed and produced in 1900, and the originator of modern jeans was born. War is not what peace-loving people want to see. The flames of World War I swept across the European continent. The order for the production of United Nations infantry uniforms was obtained by H. D. Lee, and Levi's still aimed at the broad masses of workers. But ordinary is extraordinary, which makes LEVIS shine brilliantly at 19 14 Panama Pacific World Expo,18 million visitors, a luxurious and splendid art festival in 45 countries, and the highest honor is Angelica LEVIS. During the period of 1920, the American automobile industry developed vigorously, and people's consumption patterns changed. It looks beautiful, but it is full of crisis. During the period of 1929, the American stock market plummeted, 4.4 million people lost their jobs and the price of beef fell. However, with the appearance of the tough cowboy in the west on the screen, the main transport force of the western pasture was spared, and the sightseeing pasture was born. At this time, 50 1 became the first choice for cowboys. From September 1936, 50 1 appeared with a red flag to distinguish it from other companies' products. The trademark registration of 1938 was completed, the design of the strap nail was cancelled, and the rear pocket reinforcement nail was hidden (it was granted special permission on September 1937). Then the war came again, this time sweeping the world. 194 10 pearl harbor incident +02.7, the United States prepared for war, 1942 10 wartime production bureau was established, with the intensification of the war, a simplified version of 50 1 appeared, and 50 1 was designated as a munitions factory. The main buckle of laurel, the lack of nails in the front pocket and the painting and dyeing of swallow lines in the back pocket became the remarkable characteristics of this period. 1946 65438+ February simplified version 50 1 disappeared. Restore the original design to use 13. The appearance of 50 1 on the 5OZ line made the income in 47 years reach 880,000 dollars.
In the early 1950s, due to the living habits of people in the eastern part of the United States, 50 1XX was not acceptable at that time, so 50 1ZXX was produced, that is, 5450 1. It has played a positive role in Levi's competition for market share. In the late 1950s, Levi's gradually changed from the demand of ordinary workers to the flaunt of fashion. Malone. Brando, Marilyn Monroe and other movie stars began to put Levi's on the screen, while Levi's turned leather cards into cards. In the 1960s, the Vietnam War brought the United States into a period full of anti-war and rebellion. During this period, LEVIS has undergone great changes, such as flattening the swallow line in the back pocket and hiding the reinforcement nails in the back pocket. It has suddenly become a must-have item for rebellious young people. At Woodstock Music Festival, you can know how popular Levi's is by counting the people who wear Levi's. With the listing of Levi's shares in 1966, Levi's gradually began to produce jeans with a small "e". 197 1, LEVIS did not use XX fabric, but used another company's fabric, which added a dull color to 7 1, the last big E. Of course, there are some other models that still produce large E at the same time. History should remember 1983, all series and models of big e products were discontinued, and the LEVIS classic came to an end. Fortunately, however, the classic LEVIS vintage clothing series, now LVC, was re-produced by American factories and Japanese factories after 2000. Let us finally relive the history and classics of that year.