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The unforgettable culture of Beijing’s time-honored brands

With hundreds of years of change and development, Beijing not only has a strong historical and cultural heritage, but Beijing’s characteristics have also resulted in many century-old brands, and these time-honored brands are also one of the important symbols of the historical city of old Beijing. How much do you know about the culture of Beijing’s time-honored brands? The following Beijing culture will give you answers to the unforgettable culture of Beijing’s time-honored brands. Let’s take a look.

Time-honored name: Wuliangye

Age: Millennium Immortal Old Man

Ingredients: whole grains, Chen’s secret recipe, national treasure pit mud

Taste : Moderate atmosphere, delicious and harmonious flavor

Charm index: ★★★★★

The strong fragrance that has traveled through thousands of years has penetrated the hearts and minds of the Chinese people. Wuliangye has come from ancient times and has gone through vicissitudes and high mountains to win over China. The reputation of the time-honored brand: its predecessor was Pre-Qin sake, Qin and Han dynasty bean paste wine, Three Kingdoms fruit wine, Tang Dynasty spring wine, Song Dynasty lychee green, Ming Dynasty Yao Zi Xue Qu, Wuliang fine wine, and the contemporary Wuliangye. Inheriting classics and coming from a well-known family, the golden combination of grains and grains, the ancient cellars of the Ming Dynasty continue to reproduce microorganisms to enhance the aroma of the wine, Chen's secret recipe blending doubles the icing on the cake, and the unparalleled skills are listed as intangible cultural heritage. Wuliangye traces its traces from history and is unique among contemporary famous enterprises. Its fragrance is sold far and wide in Europe and the United States. From the little lotus that showed its sharp horns thousands of years ago, it has gradually become the most famous state banquet in Mount Tai today. Zhou Dynasty loves Wuliangye and uses it. As a gift to foreign guests, a glass of Wuliangye has a long way to go to become a peerless wine with full classical charm and rich aroma that will captivate the country, win the admiration of consumers, and is well-deserved for its five-star rating.

Name of a time-honored Chinese brand: Beijing Tongrentang

Age: Three Hundred Years of Immortal Man

Ingredients: Palace recipes, folk secret recipes, superior recipes

< p> Style: Strive for perfection, Bodhisattva of salvation

Charm index: ★★★★

The most famous time-honored brand in the traditional Chinese medicine industry is Beijing Tongrentang, which was founded in 1669 during the Kangxi era of the Qing Dynasty. With a history of more than 300 years, Tongrentang's traditional saying goes, "No matter how complicated the preparation is, we must not save on labor, and no matter how expensive the taste is, we must not waste on material resources." This is the traditional saying of Tongrentang. Make good medicine with conscience, so this golden brand will never fade away. Tongrentang has long provided imperial medicines to emperors, so it has to be more careful and meticulous in the pharmaceutical process to ensure quality. Long-term persistence has formed a unique rigorous culture and sense of responsibility and mission, with unique formulas, superior materials, exquisite craftsmanship, and effective results. The famous Tongrentang is well-known at home and abroad. It embodies the responsibility of medicine makers and has become a rare Chinese time-honored brand, which is rewarded with four stars.

Name of a time-honored Chinese brand: The Commercial Press

Age: Centennial Immortal

Materials: books, thoughts

Style: Scholarly family , full of bookishness, cultural feast

Charm index: ★★★

The Commercial Press was founded in Shanghai in 1897 and is the oldest modern publishing institution in China. It is closely related to Peking University. Known as the twin stars of modern Chinese culture, as the first modern publishing organization in China, it has created many miracles in the history of Chinese publishing and even cultural history. Books are the ladder of human progress. Reading makes people well-educated. The Commercial Press has played a role in promoting the progress of mankind, making more people bookish. Moreover, it has countless connections with cultural celebrities of the generation such as Ye Shengtao, Lu Xun, and Mao Dun. With endless origins, it has become one of the representatives of Chinese culture, and Samsung rewards me exclusively!

Name of the time-honored brand: Quanjude

Age: Centennial Immortal Man

Ingredients: Whole duck mat, carved beams and painted buildings, Huafu Wenru

Taste : Plump, mellow, crispy and delicious

Charm index: ★★

Quanjude, the first Chinese restaurant with titles such as China's Well-known Trademark and China's Famous Time-honored Brand, was founded in 1864 during the same period of the Qing Dynasty. , the founder is Yang Quanren, a native of Hebei, with a vast history of 140 years. The hanging oven roast duck is famous all over the world. The Quanjude store is decorated with carved beams and painted buildings, rich in classical culture. The Eight Immortals table, blue floor tiles, wooden loft, old-fashioned gramophone, black lacquer counter, accompanied by the shouts of the waiter in the Tsing Yi hat shop, the traditional style is all in sight; besides, there are various kinds of duck banquets. The duck culture is astonishing. The roast duck has crispy skin, tender meat, and fruity fragrance. It is famous both at home and abroad, and Quanjude is loved by all Chinese people.

The four unforgettable Chinese time-honored brands have influenced every Chinese. Drinking a glass of Wuliangye, eating a meal in Quanjude and reading a book published by the Commercial Press will cultivate their sentiments!