China Putian Information Industry Group Corporation was renamed in 1999, and Ouyang Zhongmou became the president of Putian in May 2, but people began to know China Putian and Ouyang Zhongmou in April 21. This year, China Putian participated in the top 1 electronic information enterprises for the first time, and won the first place in this ranking with sales revenue of 46.5 billion yuan. In May 22, China Putian won the crown again, ranking first in the 16th Top 1 Electronic Information Enterprises with sales revenue of 64.2 billion yuan. Before Haier. After winning the first place in this ranking twice, Ouyang Zhongmou, the leader of China Putian, proposed that Putian should enter the top 5 in the world within five years. The industry can't help but look at Ouyang Zhongmou with new eyes. Ouyang Zhongmou entered Putian in the second year of his name change in Putian, China.

China Putian Information Industry Group Corporation, formerly known as China Post and Telecommunications Industry Corporation, was established in 198. It was originally under the Ministry of Posts and Telecommunications and the Ministry of Information Industry. At the end of 1998, it became a large enterprise directly under the central government. In 1999, it was renamed China Putian Information Industry Group Corporation. It is an established enterprise in information and communication manufacturing in China, with more than 5 enterprises and five listed companies (Dongfang Communication, Shanghai Post, Chengdu Cable, Nanjing Putian and Bird), including 14 holding companies, 16 directly affiliated factories, 5 wholly-owned subsidiaries, 1 shareholding enterprises and several directly affiliated units.

It was renamed because the predecessor of China Putian was a product of a typical planned economy. In the past 2 years, it has carried out unified leadership, unified management, unified issuance of various economic plans and organized their implementation. With the rapid development of information industry, the name of post and telecommunications industry corporation can not meet the requirements of enterprise development. At that time, the Ministry of Information Industry very much hoped that there would be a number of national-level communication enterprises with strong strength and international competition, of which two were focused on cultivating sales of more than 4 billion. The State Economic and Trade Commission also stated that the state should cast 3-5 large companies with clear main business at the international level. Putian's sales in 1999 was 31 billion, which obviously met this requirement. In order to rapidly develop China Putian into a super-large enterprise, the Central Enterprise Working Committee selected Ouyang Zhongmou, who has rich management experience for many years, as the president. After Ouyang Zhongmou took office, he found that Putian was nominally a group, but in fact it was fragmented. Ouyang Zhongmou believes that the headquarters as the "leader" of the group is not a simple holding company, but an entity. The urgent task of the headquarters is to form competitive strength as soon as possible. If the headquarters is not strong and has no strength, it will be difficult to promote the reform and development of the group as a whole. The strength of the headquarters should be reflected in seven aspects: capital operation ability, asset operation ability, product development ability, market expansion ability, new thinking orientation ability, high-quality service ability and strong administrative management ability. He decided to integrate assets as a link, strengthen the overall strength of the group, give full play to the cohesion of the group and form a "fist". In the concrete operation, Ouyang Zhongmou first solved four major problems that have plagued the whole country for a long time:

1. Brand problem. In the past, in the ranking of the top 1 electronic companies, the participation of exhibition organizations, market development, the use and management of the names, trademarks and brands of secondary enterprises, the group was fragmented, resulting in vicious internal competition, and the idea of "selling small baskets" was still serious, which directly affected the overall image of Putian Group. To this end, Ouyang Zhongmou asked to design a unified brand of Putian. The affiliated enterprises have now formed a brand with a certain popularity, and they can use the group brand, which needs to be reviewed by the headquarters. The products can't be used without clearance.

2. Exhibition. Comprehensive, national, professional and international exhibitions must be organized by the headquarters and registered in the name of the headquarters. All exhibitions should be reviewed once a year and participation plans should be made. The exhibition will focus on products instead of enterprises, and products with too low level will no longer be allowed to participate.

3. unifying the market. The construction of market network, market development and project bidding should come forward in the name of the group, and the sales of enterprises are mainly enterprises.

4. Make good use of import and export rights. The headquarters is responsible for studying and making good use of import and export rights, facing the vast international market and increasing the export of products.

through integration and strengthening, Ouyang Zhongmou has basically transformed China Putian from a consortium of state-owned enterprises to a parent-subsidiary group company with assets as the link. In 2, a bumper harvest was also achieved, with sales revenue of 46.5 billion yuan, an increase of 5% over the previous year, and profits and taxes of 3.22 billion yuan (excluding tariffs). Among the 5 secondary subsidiaries of Putian, the total loss of loss-making enterprises in 1999 was 27 million, and the loss was reduced by 18 million in 2. In his first year in office, Ouyang Zhongmou made China Putian leap to a new level, but he was not happy, because he found that in 2, although the sales volume of China Putian was not small in scale, the enterprise was not strong enough. The reason was that the industrial structure was unreasonable, mobile communication accounted for more than 7%, and Putian had few intellectual property rights in this field.

Ouyang Zhongmou believes that as an enterprise, especially as a group, there must be several fist products. We should not only intensify research and development in the field of mobile communication, but also do a lot of work in many fields other than mobile communication, because most enterprises in Putian are not within this scope. Ouyang Zhongmou positioned China Putian as a comprehensive industrial group focusing on information industry. Therefore, he asked the group not to be limited by product classification. The field of information industry is very large, and the world outside the information industry is also very broad. If you have the ability, conditions and opportunities, you can also do it, and change this situation as soon as possible, and become two-headed or multi-headed.

in p>21, China Putian began to explore new ways of capital operation, and intensified its asset restructuring. It successively invested and controlled Ningbo Electronic Information Group Co., Ltd. (including Bird) and Beijing Runhui Co., Ltd. and established Beijing Putian Huixun Information Technology Co., Ltd. The reorganization business involves electronic devices, system integration, software development, telecom operation and traffic intelligent network. At the same time, China Putian also actively promoted enterprise restructuring and promoted the reorganization of internal advantages. In terms of foreign joint ventures and cooperation, we have completed the capital increase and production expansion project of Beijing Nokia Industrial Park and the Camming Company project jointly invested by China Putian and TI, Nokia and Datang. At the same time, China Putian also actively supports and promotes the alliance and cooperation of advantageous industries and enterprises within the Group. At present, Shanghai Post has established Tianjin Zhongtian Communication Co., Ltd. together with Tianjin Telephone Equipment Factory, mainly producing IC cards, SIM cards and CDMA mobile phones. On November 3th, 21, China Putian invested 2 million yuan to establish the Central Research Institute-Putian Information Technology Research Institute, in order to enhance the technological innovation ability, establish a unified scientific research platform, enhance the product research and development ability, and maintain the sustainable development of China Putian as a high-tech enterprise.

Ouyang Zhongmou believes that the main business and sideline business of a large enterprise like Putian must be clearly distinguished. But the main business is by no means the only "industry", and the main business is the "backbone" of the enterprise. Diversification is necessary, but it can't be "too much". In key areas, large groups should support one or two "legs" to prevent "a horse from slipping." Ouyang Zhongmou made Putian have two preparations. One is to strengthen its core competitiveness, effectively organize resources and avoid carpet development in the case of limited funds and talents. The second is early intervention in emerging fields, such as bioengineering. In any case, Ouyang Zhongmou will not let Putian put all his eggs in one basket. Through asset restructuring, in 21, Putian Group Company achieved sales revenue of 64.2 billion yuan, with total import and export volume of 3.74 billion US dollars and export volume of 1.65 billion US dollars, an increase of 43.8% over the previous year. But Ouyang Zhongmou was not satisfied.

Ouyang Zhongmou believes that without an international market, a global product and a transnational operation mode, it is difficult to establish a relatively perfect and sustainable development mechanism. To this end, China Putian has specially established the International Trade Department to strengthen international market expansion and expand international business exports. In order to truly go abroad, Ouyang Zhongmou decided to gradually improve the internationalization level of China Putian with benefits as the road sign, adopt different development methods according to the maturity of the market, rely on brands and markets, and use the effect of experience curve to form location benefits, realize cost leadership or product differentiation, and then gradually realize the establishment of factories abroad and brand retention in the world, expand China Putian's international market share and influence, and strive to fully integrate with the global economy as soon as possible.

Ouyang Zhongmou keenly felt from the development of the international information industry that the enterprises that really expanded at a high speed all developed with the help of the capital market. After owning four listed companies, Ouyang Zhongmou is planning a new and larger-scale listing action, but he will not go public as a whole. His ideal is to separate a considerable number of high-quality assets and list them separately. Ouyang Zhongmou explained overseas listing in this way: enterprises should be listed mainly for the sake of their own development, and through the timely transformation mechanism of listing, the goal and task of the state-owned enterprise reform can be realized. It is difficult to get close to the core technology at home. By listing overseas, you can always keep up with the latest technology and develop it abroad. If necessary, you can even buy foreign companies and buy them together with their technology. The progress of independent development is too slow. China Putian Group is a giant ship in China's information industry. As the flagship helmsman, Ouyang Zhongmou is full of confidence in China Putian. "We are an old state-owned enterprise. We have many problems with the old state-owned enterprise, but we are one of the best state-owned enterprises. I hope to have a place in Putian in the world in the future."

Ouyang Zhongmou plans to make Putian's production and operation target exceed 7 billion yuan by the end of 22. By the end of 25, the operation scale will be doubled on the basis of 2, and he will continue to maintain the leading position of domestic electronic information products manufacturing industry and the top 5 telecom manufacturing industry in the world, and strive to enter the top 5 world economy with overall strength and become a global and comprehensive industrial group company with international reputation and domestic first class.

Ouyang Zhongmou knows very well that Putian is relatively large at present, but compared with large multinational companies, there is still a big gap in scale and core technology. However, Ouyang Zhongmou is still full of confidence. "The reform of state-owned enterprises is very difficult, but state-owned enterprises definitely have hope."