LOGO, signs, logos, and trademarks are products of the modern economy. They are different from ancient imprints. Modern logos carry the intangible assets of the enterprise and are the medium for the company's comprehensive information transmission. Trademarks and logos, as the most important part of a company's CIS strategy, are the most widely used, most frequent, and most critical elements in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience.

The concept of logo

A logo (commonly known as: LOGO in English) is a mark that indicates the characteristics of something. It uses simple, significant, and easily identifiable objects, graphics, or text symbols as intuitive language. In addition to what it represents and what it replaces, it also has the function of expressing meaning, emotion, and instructing actions. Logo design is not only the design of practical objects, but also the design of graphic art. It has similarities with other means of graphic art expression, but also has its own artistic rules. It must embody the aforementioned characteristics in order to better perform its functions. Because the requirements for its conciseness, generalization, and perfection are very strict, that is, it must be so perfect that it is almost impossible to find a better alternative, and its difficulty is much greater than any other graphic art design.

Basic requirements

1. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application form, materials and production conditions. At the same time, the visual effects when used in other visual communication methods (such as printing, advertising, images, etc.) or when zooming in or out should also be taken into consideration.

2. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

3. The design should be carried out on the premise of a detailed understanding of the purpose of use, scope of application, relevant regulations and other relevant circumstances of the design object, and a deep understanding of its functional requirements.

4. The idea must be carefully considered and strive to be profound, ingenious, novel, unique, accurate in meaning, and able to withstand the test of time.

5. The composition should be concise, beautiful, and adaptable (adapting to the shape of the object it is used for).

6. The color should be simple, strong and eye-catching.

7. Graphics and symbols should be concise and summarized, but also should be artistic.

8. Follow the artistic rules of logo design, creatively explore appropriate artistic expression forms and techniques, and refine the appropriate artistic language to make the designed logo highly distinctive. The overall beauty and the best visual effect. In addition to the general design art rules (such as decorative beauty, orderly beauty, etc.), logo art also has its own unique artistic rules:

Characteristic beauty: Characteristic beauty is also the unique artistic feature of the logo. What logo graphics reflect is not the individual characteristics (personality) of individual things, but the essential characteristics (uniqueness) of similar things as a whole, that is, category characteristics. Through the artistic strengthening and exaggeration of these characteristics, the most conscious artistic effect is obtained. This is completely different from other plastic arts that achieve touching artistic effects through flesh-and-blood personality portrayals.

Symbolic beauty: Logo art is a graphic design art with unique symbolic art characteristics. It takes the forms, symbols (including words), colors, etc. that originate from nature, society, and people's concepts, and refines and processes them through art to structure them into graphic symbols with complete artistic quality, thus distinguishing them from decorative pictures and other Art design. To some extent, logo graphic symbols have the simplicity, aggregation and abstraction of text symbols, and sometimes they even directly use ready-made text symbols, but they are different from text symbols. It is embodied in the form of "graphics" (ready-made text symbols must be graphically transformed), and is more vivid, artistic and intellectual. Symbolic beauty is the most important artistic rule in logo design. Logo art is the art of graphic symbols.

International standards

International standards for LOGO In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:

1. 88*31 This is the most common LOGO specification on the Internet.

2. 120*60 This specification is used for LOGOs of general size.

3. 120*90 This specification is used for large LOGO.

4. LOGOs with this specification of 200*70 have also appeared

A good company logo design requires an overall understanding of the company’s current situation, corporate culture, and future development trends. Let people have a strong awareness after seeing the logo, and have a rough grasp of what the company does, and how it is different from other companies. So good logo design is not a simple thing.

LOGOs, logos, logos, and trademarks are products of the modern economy. They are different from ancient imprints. Modern logos carry the intangible assets of the enterprise and are the medium for the company's comprehensive information transmission. Trademarks and logos, as the most important part of a company's CIS strategy, are the most widely used, most frequent, and most critical elements in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience.

The concept of logo

A logo (commonly known as: LOGO in English) is a mark that indicates the characteristics of something. It uses simple, significant and easily identifiable objects, graphics or text symbols as intuitive language. In addition to expressing what it represents and what it replaces, it also has the function of expressing meaning, emotion and instructing actions. Logo design is not only the design of practical objects, but also the design of graphic art. It has similarities with other means of graphic art expression, but also has its own artistic rules. It must embody the aforementioned characteristics in order to better perform its functions. Because the requirements for its conciseness, generalization, and perfection are very strict, that is, it must be so perfect that it is almost impossible to find a better alternative, and its difficulty is much greater than any other graphic art design.

Basic requirements

1. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application form, materials and production conditions. At the same time, the visual effects when used in other visual communication methods (such as printing, advertising, images, etc.) or when zooming in or out should also be taken into consideration.

2. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

3. The design should be carried out on the premise of a detailed understanding of the purpose of use, scope of application, relevant regulations and other relevant circumstances of the design object, and a deep understanding of its functional requirements.

4. The idea must be carefully considered and strive to be profound, ingenious, novel, unique, accurate in meaning, and able to withstand the test of time.

5. The composition should be concise, beautiful, and adaptable (adapting to the shape of the object it is used for).

6. The color should be simple, strong and eye-catching.

7. Graphics and symbols should be concise and summarized, but also should be artistic.

8. Follow the artistic rules of logo design, creatively explore appropriate artistic expression forms and techniques, and refine the appropriate artistic language to make the designed logo highly distinctive. The overall beauty and the best visual effect. In addition to the general design art rules (such as decorative beauty, orderly beauty, etc.), logo art also has its own unique artistic rules:

Characteristic beauty: Characteristic beauty is also the unique artistic feature of the logo. What logo graphics reflect is not the individual characteristics (personality) of individual things, but the essential characteristics (uniqueness) of similar things as a whole, that is, category characteristics. Through the artistic strengthening and exaggeration of these characteristics, the most conscious artistic effect is obtained. This is completely different from other plastic arts that achieve touching artistic effects through flesh-and-blood personality portrayals.

Symbolic beauty: Logo art is a graphic design art with unique symbolic art characteristics. It takes the forms, symbols (including words), colors, etc. that originate from nature, society, and people's concepts, and refines and processes them through art to structure them into graphic symbols with complete artistic quality, thus distinguishing them from decorative pictures and other Art design. To some extent, logo graphic symbols have the simplicity, aggregation and abstraction of text symbols, and sometimes they even directly use ready-made text symbols, but they are different from text symbols. It is embodied in the form of "graphics" (ready-made text symbols must be graphically transformed), and is more vivid, artistic and intellectual. Symbolic beauty is the most important artistic rule in logo design. Logo art is the art of graphic symbols.

International standards

International standards for LOGO In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:

1. 88*31 This is the most common LOGO specification on the Internet.

2. 120*60 This specification is used for LOGOs of general size.

3. 120*90 This specification is used for large LOGO.

4. LOGOs with this specification of 200*70 have also appeared

A good company logo design requires an overall understanding of the company’s current situation, corporate culture, and future development trends. Let people have a strong awareness after seeing the logo, and have a rough grasp of what the company does, and how it is different from other companies. So good logo design is not a simple thing.