Baojun Automobile is the independent brand of SAIC-GM-Wuling White (SAIC-GM+Wuling) joint venture company. Wuling automobile co., ltd (formerly Wuling automobile co., ltd) is a brand owned by Guangxi state-owned enterprises. SAIC-GM-Wuling is authorized to use the Wuling trademark.
No? In fact, from the models they are producing, we can know that Wuling mainly focuses on commercial vehicles, and Wuling Hong Guang Wuling Light is a household name. At the same time, Wuling automobile also firmly holds the market share in the domestic micro-commercial vehicle field. Baojun automobile is mainly passenger cars. The sales volume of Baojun 530 was good in the past few years, but it was not ideal in recent years.
What is the relationship between Baojun and Wuling?
Some people may wonder, your commercial vehicle is doing very well, why do you want to come to the water of passenger cars? Isn't this asking for trouble? Speaking of which, I quite admire them. You know, the automobile industry is no better than others. The initial investment is very large, including equipment, origin, personnel, technology and so on. And the market is basically occupied by imported cars. If you can't sell a car, you will lose a little. It takes a lot of courage to make this decision. Now it seems that this decision is correct. At that time in 2002, people's requirements for cars were not high. As long as it can carry more people and pull more goods, that's good, so Wuling cars sold well at that time. But now, is that okay? Obviously not. Your living standard has improved and you have money in your wallet. Don't you want to change to a more comfortable and intelligent car? And now the main body of automobile consumers is getting younger and younger. They pay more attention to these things and have higher requirements for cars. Wuling automobile certainly can't meet this demand.
Not to mention Baojun's achievements, I admire this determination and courage alone. Now there is a new Baojun brand, and the horsehead label has been replaced by a diamond label. The new energy vehicle E300 looks good and has a sense of science and technology, but it is a bit too expensive. Of course, it's good if the money is not bad, and parking is convenient.