Change the past relationship with foreign dealers from a simple buying and selling relationship to a strategic partnership, making dealers an extension of brand management and governance overseas, and forming a unified global publicity model; make full use of foreign trade fairs and negotiation meetings Wait for opportunities to “go global” to increase product visibility and expand market coverage. (4) It is necessary to attract and cultivate various talents for brand development. It is necessary to speed up the training of brand professionals, establish a truly scientific brand management system, adopt effective measures to focus on the introduction of brand professionals, and truly educate people scientifically and select and employ people rationally. Pay attention to the development of creative capabilities, establish and improve innovation mechanisms and incentive mechanisms, fully mobilize the enthusiasm and creativity of all employees, and truly implement the brand strategy. In short, brand strategy is one of the company's core competitiveness and is related to the sustainable development of the enterprise. The implementation of the brand strategy is a long process and is by no means achieved overnight. The enterprise must find the correct positioning and form its own cultivation concept. Only in this way can we create a brand with international influence.