How can I put it? Personally, I think the main reason is determined by the demand of my own strategic development and my own gradual transformation.
Recently, according to JD.COM, the auction platform news, more than 1, trademarks held by LeTV have been listed on the auction platform in JD.COM, and the auction will start on June 29th. It is reported that the auction was initiated by the court, and the auction price of the trademark held by LeTV was 136,416.7 yuan. Speaking of Letv, I have to mention that Jia Yueting was born in a village at the foot of Beijiao, Luliang Mountain, Xiangfen County and Shanxi Province. He worked in Yuanqu County in 1995 and left his parents in Beijiao Village. The change of Jia Yueting's brother and sister seems to be a microcosm of the urbanization process in China.
In 23, Jia Yueting went to Beijing to establish Beijing Xibaier Communication Technology Co., Ltd., and one year later, Xibaier Communication Stream was dissolved in the Media Department and renamed as LeTV Network. Letv was founded in 24, and its initial business was video. Focusing on LeTV video and aiming at capital operation, especially for? Additional issuance? Jia has set up 63 accounting companies before and after.
In the heyday of LeTV, the film and television copyright library accounted for half of the video industry; Letv TV in 215? 919 Music Festival? Sold out in three hours, breaking the single-brand TV sales record in JD.COM Mall; Letv Sports once owned the exclusive broadcasting rights of Super League and Premier League, which once became the focus of attention. Letv easily acquired and joined forces with Aston Martin, a luxury sports car manufacturer, to invest in Faraday's future American factory.
the decline of letv's mobile phone has brought troubles to other ecosystems and quickly spread to the entire ecosystem of letv. In July 217, the heavily indebted LeTV network suffered a centralized run and faced unprecedented challenges. However, Jia Yueting, the founder, gave up at this time and chose to build a car in the United States. He only wrote a blank check named? Do your duty? . With the rapid changes of the Internet, video websites are dying out much faster than people think. Sometimes the market, audience and capital are so cruel that people can't breathe. From the infinite scenery when standing at the peak to the hardships when falling into the trough, the demise of LeTV may be accidental and inevitable.