The main image and title of Taobao Baby are the basis of a product and play a very important role in the product. One determines the natural search traffic and the other determines the number of clicks. Therefore, optimizing the title and main image of Taobao products is an operation that every merchant must understand. So what are the techniques for optimizing the main image and title of Taobao products? 1. Tips for optimizing the main image of Taobao products

1. The image highlights the subject – what is being sold.

2. The shape of the picture is square - in line with the size recommended by Taobao.

3. The baby occupies most of the screen - buyers can know what the product they buy looks like through the pictures.

4. The background is simple and uses a single color - it is best to have a white background picture to facilitate event registration and recommendation.

5. Use panoramic pictures instead of partial pictures - let buyers see the complete product. 2. Tips for optimizing Taobao titles

1. Don’t write titles based on your own feelings

There are many novices who won’t look up any data. They just rely on themselves. Feeling to write a title. In fact, this approach is very undesirable, because if you use some keywords that no one is searching for, no matter how much you invest, its ranking will not be good. Therefore, it is recommended that you never write based on your feelings. You must collect good data, and then choose keywords to combine a good title according to the specific situation.

2. Never copy the titles of products that sell well

First of all, your product should have its own positioning or its own advantages. If you directly copy a product title that sells well, A good product will have a high weight, while your new product will have little weight. Secondly, not only should we not copy the best-selling products of our peers, but we should also try to be different from their positioning and target keywords. , try to avoid competition with them, so that your baby will not be harmed by other people's advantages.

3. Try not to write brand words for big brands

Brand words are particularly sensitive. Recently, there have been too many cases of products being removed from the shelves due to brand words in the title, and being judged to be fake. Yes, brand words can indeed bring me a certain amount of traffic, but the results are indeed terrible. Therefore, if your product has nothing to do with the brand and you just want to attract traffic, then in order to avoid being photographed and investigated by the system or targeted by professional anti-counterfeiters, I suggest not to write brand words.

4. Limit words must not be written

This limit word must not be used. Today’s advertising law has stipulated that no limit words can be used. If these keywords are used , it is normal for the baby to be deleted. If you are unlucky, you may be fined, so this extreme word is definitely not used, otherwise it is easy to make enough money to compensate.