1. Trademark value evaluation procedure

1. Understand the evaluation purpose and wishes of the client and fully communicate;

2. Sign an entrustment contract to clarify the purpose of assessment, assessment objects, assessment base date and various requirements;

3. Define the ownership of property rights;

4. On-site inspection to understand the production, operation, management and other conditions;

During the on-site inspection, the company must understand the following conditions:

A. The economic and cultural conditions of the region where the enterprise is located, and the economic and cultural conditions of the region where the enterprise project is developed.

B. The company’s main successful experiences.

C. Business operating conditions: the current operating conditions of each important subsidiary.

D. Current status of enterprise management: on-site management, system management, safety management, cost management, etc.

E. The company’s main honor status and social welfare work status.

F. Enterprise talent status and human resources management status.

G. Enterprise intellectual property status and technological advancement.

H. The status of corporate culture construction and employee team construction.

I. The management thoughts of the enterprise management team, especially the core leaders.

J. Enterprise’s future development plan (3-5 years) economic forecast.

5. Guide the client to fill in the information;

6. Market research, data retrieval, analysis of relevant market demand, technical indicators, economic indicators, industrial policies, industry information, etc.;

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7. Expert demonstration, evaluation and estimation, three-level review;

8. Issue a draft of the evaluation report for comments, exchange opinions with the client, and improve the report;

9 .Issue a formal evaluation report.

2. The time required for trademark value assessment

The assessment time starts from the date of signing the contract, and all work is completed within fifteen working days and a formal report is delivered to the client. If your company has special time requirements, you should inform us in advance so that we can adjust work arrangements and progress in a timely manner.

Specific work and time arrangement:

(1) On-site work takes about three working days; the company should cooperate with the assessment agency to complete the following tasks:

A. Discussion and inspection: Understand the company’s development history, experience, and future development plans; (one working day)

B. Provide basic evaluation materials according to the list of materials proposed by us (two working days);

(2) Market research, industry research, report writing, and third-level review (about ten working days);

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(3) Issue a draft evaluation report and solicit opinions from the client (one working day)

(4) Issue a formal evaluation report and hand over the project (one working day).

3. Principles followed in trademark value assessment

1. Principle of independence: Have independent assessment qualifications, conduct independent operations, and bear civil liability independently.

2. Principle of objectivity: proceed from reality, conduct careful investigation and research, and conform to the actual selection methods and standards of the company's valued assets.

3. Scientific principle: Use the basic principles of asset evaluation to guide operations, which is in line with both national norms and international practices.

4. Principle of asset verification: Do not reduce or omit appraisal of assets under appraisal.

5. Principle of safety and confidentiality: Keep known technical secrets and business secrets absolutely confidential.

IV. Basis for trademark value assessment

1. State Council Order No. 91 "Asset Assessment Management Measures",

2. "Asset Assessment Guidelines" promulgated by the Ministry of Finance , "Asset Valuation Standards - Intangible Assets";

3. State-owned Assets Supervision and Administration Commission (92) Order No. 36 "Implementation Rules for Asset Valuation Management Measures";

4. China Asset Valuation Association 1996 "Opinions on Asset Assessment Operational Standards" released on May 7;

5. "Guiding Opinions on Enterprise Value Assessment".

6. "Company Law of the People's Republic of China";

7. "Trademark Law of the People's Republic of China";

8 , "Patent Law of the People's Republic of China";

9. Relevant national laws, regulations and relevant opinions and regulations;

10. Assessment of various types of data collected and investigated material.

5. Trademark value evaluation method

Under the condition of going concern, the intangible assets evaluation adopts the internationally accepted intangible assets evaluation method - the present value method of income.

The income present value method is an evaluation method that determines the value of the asset being evaluated by estimating the expected income during the economic life of the asset and converting it into the present value using an appropriate discount rate.