711 convenience store is Japanese. "7-ELEVEn" is a brand created by the American Southern Company, but was later developed in Japan by the franchisee Ito-Yokado Co., Ltd., which then acquired the American Southern Company and obtained the "7-ELEVEn" brand. -ELEVEn” brand control.

Origin of the name

The store was originally called a "totem store", and the totem pole placed next to the store became the symbol of the convenience store. Since the store's business hours were from 7 a.m. to 11 p.m., Southern Continental Company officially changed the name of the Totem store to 7-Eleven in 1946, thus truly kicking off the convenience store era. Currently, 7-Eleven stores are located in 16 countries and regions around the world.