Legal analysis: Making a trademark is to use a certain external mark to distinguish products or services. A trademark refers to the mark of a product or service, and is the name of the product or service provided by the company. The common function of trade names and trademarks is to provide customers with identification marks, guide consumers' choices, expand their market advantages, and serve corporate management and operations. Promote producers or operators to continuously improve or stabilize the quality of products or services, which is conducive to market competition and advertising, establishes corporate credibility, and becomes a symbol of corporate quality. It can be used as a carrier of intangible assets and reputation, bringing better economic benefits to enterprises.

Legal basis: Article 42 of the "Trademark Law of the People's Republic of China" transfers a registered trademark, the transferor and the transferee shall sign a transfer agreement and submit the same to the Trademark Office Make an application. The transferee shall ensure the quality of the goods using the registered trademark. When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods. For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons. After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.