Legal analysis: graphic trademarks are only composed of graphics, which have extensive advantages, are more unique and easy to identify. However, because the graphics are not conducive to addressing and dissemination, and the query is difficult, the registration success rate will be lower than word mark. Reasons why graphic trademarks are difficult to pass:

1, graphic trademark retrieval is difficult, there is no direct retrieval method, there will be retrieval omissions during retrieval, and the registration success rate is low.

2. Because the review is conducted manually, the review time and cycle will be longer for graphics. The time for word mark to issue the certificate is about 9 to 12 months, but it is also said in the picture that the watch is generally more than one year.

3, staff in the review of graphic trademarks, human factors is too big, can't like word mark in accordance with the standards for review, the review results between different examiners will not differ too much, but it is difficult to maintain the consistency of graphic trademarks.

Legal basis: Article 8 of the Trademark Law of People's Republic of China (PRC) Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.