Just to correct you, "The Bad Guys Who Draw Jianghu" only has animations, not comics.
Super IPs all have a distinctive feature: they take a long time to accumulate! For example, the previously completed "Naruto" and the currently serialized "Conan" can be regarded as super IPs. There are as many as 11 movies derived from the "Naruto" manga, and there are nearly 20 theatrical movies of "Conan"! The value of figures, games and other related products derived from these comics and movies is even more inestimable.
Of course, it is unfair to compare "Bad Man" with comics like "Naruto" that have been accumulated for more than ten years. Then let's compare it with the domestic "Ghost Blowing Deng". Ghost Blowing Deng has been serialized online since 2006, and it has been 10 years now. With 10 years of accumulation, the "Ghost Blowing Lamp" movie has exploded in recent years.
Maybe you think "Ghost Blowing the Lamp" is outdated, then let's talk about "Tomb Robbers Notes" by Uncle Nanpai. It has been 9 years since "Tomb Robbers Notes" was launched in 2007. "Tomb Raiders" has launched a pan-entertainment strategy in multiple dimensions such as animation, big movies, live-action TV series, mobile games, stage plays, and derivatives. We only need to look at the encyclopedia of Tomb Raider Notes to understand this.
So, I think that a super IP must have enough time to accumulate! From this point of view, "Bad Man" does not fit the bill. "Bad Person" is an online animation that has been broadcast since 2014. It is said that it has a cumulative viewing volume of 3 billion. The "Tomb Raiders Notes" web series has 12 episodes and has been viewed 2.75 billion times. It can be said that the playback volume of "Tomb Raider Notes" can crush "The Bad Guys".
Super IP also has another obvious point, continuous content output. Let's take "Tomb Raiders Notes" as an example. There are nine series of "Tomb Raiders Notes", as well as other derivative works. The continuous output of this kind of content can continuously retain old users and attract new users. Many comics from DC and Marvel in the United States have been serialized since the 1940s. Superheroes not only surpass you in strength, but they will crush you for as long as they have existed.
For example, "Journey to the West" is also a super IP, but it is not a continuously output IP. In fact, what "Journey to the West" outputs is not content, but an image! It's a brand! As long as the name is "Monkey King", you may obediently pay the bill. This is the true meaning of super IP.
The most important part of a super IP is that the audience must be broad! Take Hong Kong comics as an example. Hong Kong comics have been popular for many years. However, Hong Kong comics are currently in an embarrassing situation. I am afraid that few people have heard of the names of comics such as "Dragon and Tiger Gate". The form and content of Hong Kong comics are relatively fixed and simple, and they are basically martial arts comics. Its painting style is not as pleasing as the Japanese manga style. The characters in Hong Kong comics are too tough and not cute enough! This has resulted in Hong Kong comics not being able to keep up with the development of forms and being defeated by more popular forms of entertainment. There was once a movie of the same name called "Dragon and Tiger Gate" starring Donnie Yen, Nicholas Tse, Shawn Yue, Dong Jie, Li Xiaoran, etc. However, both word-of-mouth and box office flopped.
From this point of view, the situation of "Bad Man" is the same as that of Hong Kong comics. The audience is actually not very wide, and many people actually don't pay much attention to this type of animation. Today, when Japanese comics are so popular, the audience for 3D animations like "Bad Man" is still much smaller. Some people have never even heard of the bad guy's name. Even the critically acclaimed "Qin Shi Mingyue" is not as popular as Japanese comics.
In my opinion, "Bad Man" is currently just a popular "product" in a niche area, and has not yet risen to the level of an "IP". "Bad Guy" can create an "IP", and the continuous output of attractive content is the way to go. Before it really becomes an IP, it starts to seek to develop in big movies, live-action TV series, mobile games, stage plays, and spin-offs. The strategic deployment of pan-entertainment in multiple dimensions such as products and brands looks like a harvest of fans’ wallets.
In fact, there is a prefix in front of "Bad Man" called "Hua Jianghu". Rather than saying "Bad Man" is an IP, it is better to say that "Hua Jianghu" is more like an IP, and it is more of a super IP. potential.
There are currently four volumes of "Drawing Jianghu: The Bad Guys I", "Drawing Jianghu: The Spiritual Master", "Drawing Jianghu: The Bad Guys II" and "Drawing Jianghu: The Cup of Never Stop".