Monalisa Leather Goods Group Co., Ltd. has three well-known leather goods brands: "Yilkan", "Monalisa" and "Emgrand". Among them, Yierkan Leather Products obtained China's Well-known Trademark in 2007; Meng In 2010, Nalisa leather goods were evaluated by a large-scale national-level professional intangible assets evaluation agency with authoritative asset evaluation qualifications approved by the Ministry of Finance. The brand value of Nalisa leather goods in 18 categories of commodities has reached 1.036 billion yuan, making it the most valuable leather goods in China. Brand; the Dihao brand is a household name and has great market development potential.
Erkang Leather Goods is the first leather goods brand to advocate the implementation of a full-category leather goods franchise model; after years of unremitting efforts, Yirkang Leather Goods has developed into a leather goods brand with more than a thousand franchise stores, and Yirkang Leather Goods also has It has achieved high brand awareness and reputation; the rapid development of the Yierkan leather brand has made Yierkan leather's leading position in the franchise field of the domestic leather industry.
Erkang leather products are carefully designed by world-class designers, integrating the essence of Eastern and Western cultures, adhering to the classic design concept of a perfect combination of tradition and leisure, and positioning themselves for modern people who advocate the life concept of "elegant, fashionable, business and leisure" The urban crowd embodies the unique and profound cultural connotation of "Yi Er Kang" leather goods. Improving people's quality of life with high-quality products and services is the eternal pursuit of Yierkan Leather Products; in line with the firm belief that "if there is a will, it is possible", Yierkan Leather Products will provide perfect product quality, a good shopping environment, and complete after-sales service in leather goods. The industry has shone brightly and achieved a new round of glory. Brand positioning: Fashionable and affordable full range of leather goods expert
Product slogan: Fashionable and affordable Yierkan leather goods
Women's bag slogan: Fashionable and affordable brand women's bags Product positioning: Mid-range full range of leather goods< /p>
Product Category: Includes all leather product categories, of which women’s bags account for 50%, wallets account for 20%, men’s bags account for 15%, belts account for 10%, and luggage account for 5%
Products Price: Small leather goods (wallets, belts, etc.) are priced between 50-150 yuan, and large leather goods (women's bags, men's bags, luggage, etc.) are priced between 150-800 yuan
Product style: Stylish and practical
Product connotation: Adhering to the consistent essence of traditional culture and fashion, using traditional materials and decorative art to combine, it not only inherits the elegant fashion style, but also extracts the graceful and fresh oriental charm
Core selling points: fashionable and affordable, service guaranteed
Customer positioning: mainly women and young and middle-aged men aged 25-40, supplemented by women and young and middle-aged men aged 18-25; Fashion people, working class people, business people, national civil servants, self-employed people.