Happy black potato chips. Lay's is an American potato chip brand, which was founded in 1932 and has been a product of Pepsi since 1965. Lay's potato chips, which went on sale in September, 20 19, are black potato chips with a face painted on a black square bag. Because the potato chips are mixed with squid juice and squid powder, they taste very similar. It looks charming, and the potato chips are not very salty, but they have a faint smell of black pepper. Potato chips are snacks made from potatoes and are an important part of the snack market in many countries.