The Li Ning logo, the meaning of the Li Ning brand trademark: The overall design is composed of the deformation of the first capital letters "L" and "N" of the Chinese pinyin "LI" and "NING", and the main color is red. Vivid, delicate, beautiful, dynamic and modern, it fully embodies the vitality and enterprising spirit contained in the sports brand. The Li-Ning logo and the symbolic meaning of the Li-Ning brand trademark are the flying red flag, the burning torch of youth, the passionate melody and vitality.

The Li Ning logo is a horizontal exaggeration of the pinyin letter "L", which has no special meaning. It adopts the expression technique of advertising trademark design.

Li Ning’s logo visual technique: using simple and unique abstract graphics, words or symbols with no special meaning, giving people a strong sense of modernity, visual impact or comfort, and arousing people’s attention Attention and unforgettable. This method does not rely on graphic meaning but mainly relies on the visual power of graphics, text or symbols to express the logo.