Does the subject want to ask "What brand is the logo with a string of E beside the sweater hat"? Essentials. There is a string of signs starting with e beside the sweater hat, which is a brand of necessities. ESSENTIALS brand comes from the United States and is a sub-line of FearOfGod brand. FearOfGod, a brand led by designer JerryLorenzo, is very popular and is known as the sky-high joint manufacturing machine.