Most people think that a trademark is a brand and a brand is a trademark. In fact, there is still a difference between the two. A trademark is just a name successfully registered by the Trademark Office. It takes a long time for a trademark to become a brand, and a good trademark is also the foundation of a good brand.

Many people didn't say that the brand name was taken under great planning. Many times I just take it casually, because after all, my cognitive level is limited. But also can't afford the high planning cost.

Brands don't necessarily need big planning, and brands with big planning may not be able to do it. On the contrary, a catchy brand without a big plan is easy to succeed.

Qingyuan has an old breakfast shop, which is very popular. Don't talk about quality, remember it as soon as you enter the door. Give a thumbs up after tasting it. It's really distinctive. Breakfast is mainly porridge and rice rolls fried noodles. The signature breakfast is pig red, pig brain soup and fried dough sticks.

In the local area, almost all white-collar workers, civil servants and bosses invite foreign guests and will definitely bring friends here for breakfast. The food is delicious and affordable, the environment is elegant, and the name is quite distinctive, called "Tiger Porridge".

If you visit here for the first time, will you really believe this is "tiger porridge"? You will be full of curiosity, and then explore it to deepen your memory of it.

A name, a trademark, a brand, where to start?

It is from memory and communication that it is deeply imprinted in the hearts of customers, making it unforgettable and wanting to come again.

I think trademarks should also be considered in this respect. A good name is easy to become a brand. Of course, I also believe that this also requires both ability and political integrity.