The Pudong New Area Branch of the Shanghai Municipal Administration for Industry and Commerce is an agency directly under the Municipal Administration for Industry and Commerce in charge of market supervision and administrative law enforcement functions in Pudong New Area. Its main responsibilities are:

(1) Publicity , Implement the national and municipal guidelines, policies, laws, regulations and rules on industrial and commercial administration.

(2) Accept the registration of industrial and commercial enterprises and units and individuals engaged in production and business activities within the jurisdiction, confirm their corporate legal person qualifications or business qualifications in accordance with the law, and supervise their registration matters and business activities manage.

(3) Supervise and manage market competition in accordance with the law, and investigate and deal with monopoly, unfair competition, smuggling and other economic violations in the circulation field.

(4) Supervise and manage market transactions in accordance with the law, and be responsible for the supervision of commodity quality in the circulation field; protect the legitimate rights and interests of consumers, accept consumer complaints, investigate and deal with cases that infringe upon the legitimate rights and interests of consumers; investigate and deal with market operations Distribution of adulterated and counterfeit products.

(5) Supervise and manage various consumer goods markets, production means markets and service trade activities in accordance with the law; supervise and manage Internet business activities; participate in the supervision and management of production factor markets and important commodities.

(6) Investigate and deal with trademark infringements in accordance with the law, protect the exclusive rights of registered trademarks, and supervise and manage the use and printing of trademarks.

(7) Supervise and manage advertising releases and advertising business activities in accordance with the law, and investigate and punish illegal advertising activities.

(8) Implement contract administrative supervision, supervise and manage the standard terms of consumer contracts, investigate and punish illegal and illegal activities using contracts in accordance with the law; handle the registration of corporate chattel mortgages, and supervise and manage auctions.

(9) Supervise and manage brokers, brokerage agencies and related intermediary service agencies.

(10) Organize and implement food safety supervision and inspection, quality monitoring and food circulation licensing in the circulation link; be responsible for responding to major food safety emergencies in the circulation link and investigating and handling major food safety cases.

(11) Organize and carry out industrial and commercial administration law enforcement supervision, be responsible for case review and hearing work; be responsible for administrative reconsideration of cases handled by the industrial and commercial office in its own name; undertake or participate in administrative litigation responses and administrative compensation claims Work.

(12) Guide the work of various associations (society) and other social groups affiliated with the bureau system.

(13) Complete other matters assigned by the Municipal Industry and Commerce Bureau and the district government.