logo means mark.

Logo is the foreign language abbreviation of logo or trademark, and the abbreviation of logotype. It plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. Logos on the Internet are mainly graphic signs used by various websites to link to other websites, representing a website or a section of the website. The role of logo:

1. Media promotion

With the development of social economy and changes in people’s aesthetic psychology, logo design is becoming increasingly diversified and personalized, using new materials and new processes. Application, as well as the realization of digitalization and networking, logo design plays a role in publicity and brand establishment in a broader visual field

2. Guarantee credibility

Brand products are based on quality To gain trust, a trademark is a guarantee of credibility and gives people a sense of integrity. Through a logo, the quality of the product can be identified and judged more quickly and accurately.

Extended information:

LOGO is a change of the Greek logos. It is a product of modern economy and is different from ancient marks. Modern logos carry the intangible assets of an enterprise and are the medium for the company's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, appears most frequently, and is also the most critical element in the process of corporate image transmission.

Reference: Baidu Encyclopedia - LOGO