Spider King, founded in 1996, mainly deals in leather shoes and clothing products. The total floor area is 2 1 1 mu, and the building area is 166000 square meters. Won the title of China Famous Brand and China Top Ten Leading Leather Shoes King. The group has six holding subsidiaries, namely Sino-foreign joint venture Spider King Group Shoes Co., Ltd., Guangdong Spider King Shoes Co., Ltd., Ruian Spider King Shoes Co., Ltd., Yongjia Spider King Shoes Co., Ltd., Chengdu Wuhou Tianhui Leather Shoes Factory and Yongjia Xiasite Garment Co., Ltd. ..

There are more than 6,000 production employees and more than 7,500 sales staff, including more than 50 management technicians at all levels1/kloc-0. At present, there are 30 distribution centers and more than 3,000 sales outlets (specialty stores, restaurants and cabinets) in China, and the product sales network covers all parts of the country.

Spider king marketing strategy

In 2000, Spider King launched skynet project in an all-round way, and painstakingly developed Spider King brand chain business with the slogan of stressing tight encirclement and terminal. In order to accelerate the development of agents, the company recruited more than 65,438+000 experienced marketing professionals, formed 30 pairs of marketing teams, and went to all parts of the country to work together with agents.

At the same time, the company invited domestic professional marketing consulting institutions to enter the company and systematically trained the agents, so as to accumulate power for the development of the whole market network. The company has set up general agents and direct sales offices all over the country, with more than 3,000 Spider King monopoly points, and gradually formed a criss-crossing powerful marketing network. Just like spiders, although they can't fly, they still make beautiful webs in the vast world. Agents are an important part of the network, so companies are often very cautious when choosing agents.

Baidu Encyclopedia-Spider King