What are the advantages of buying down jackets and Moncler?

Between Slim Cat and Warm Bear, we always have no choice but to choose the latter. I am afraid that the most difficult thing to wear in the world is a down jacket. It is too bulky, clumsy and ugly to look like Mars! Before I met Moncler, I never expected that any evil down jacket could be worn on the street and look fashionable like Michelin! What’s so magical about Moncler, the one that saves beauty in winter?

1. Brand

Since there are two brands, we should first look at the brand attributes

Moncler=luxury brand-high-end quality< /p>

Uniqlo = FMCG brand - low-end volume

Moncler was founded in 1952. After more than 60 years of meticulous craftsmanship by many first-line big-name fashion designers, it has combined superb tailoring skills, High-density quilting technology, precise feather collection technology and every year's fashion elements are perfectly integrated, making it able to meet the needs of winter warmth while still being fashionable and modern fashionable. Let’s use a simple example. How important is Moncler in the down jacket brand world? Among brand-name bags, they are equivalent to Hermès, LV, Dior, CHANEL, and GUCCI.

Some people call Moncler the "Queen of Feathers", the queen of down jackets. With such a dazzling name, naturally there are kings and queens who pay for it. Hollywood stars wear it when going out in winter, including Faye Wong, Maggie Cheung, Fan Bingbing, Shu Qi, Tony Leung. They are all its crazy fans.

2. Material selection

Moncler uses the highest quality goose down, which is called "duvet neuf" or "four-flake down", which means four pieces of goose down (from the neck to the chest and abdomen). Between the down), produced in Hungary or France, the farms where Moncler provides the down also need to pass layers of certification. First of all, the output of goose down is much lower than that of duck down, so it is rare and expensive.

Goose down production = 1 season / year

Duck down production = 3 seasons / year

Second, because the down from the neck to the chest and abdomen is often soaked It is in the water, so it not only has a certain degree of waterproofness, but its ability to keep warm and resist cold is also the best among all the hairs in the body.

In addition, because this part has fewer feather stems, is very soft, has long fibers and high fluffiness, and has a small folded volume, it is the best material for making down jackets. Everyone should pay attention to this when purchasing a down jacket. If it feels particularly soft and cannot be touched at all, such a product should be purchased with caution. This is because some unscrupulous merchants will break up scraps, fluffy cotton, and feathers and stuff them into clothes, using them as down to deceive consumers. Not only does it fail to achieve a good thermal insulation effect, but the hygiene may also not be up to standard.

The left side of the picture is the duvet neuf selected by Moncler, and the right side is ordinary duck down. Many cheap down jackets will feel a lot of feather stalks when you touch them. The difference is obvious!

3. Down treatment

Moncler down must go through a strict and complex cleaning and disinfection process, and then go through a drying process at a high temperature of more than 100 degrees in a furnace before being put into use.

Xiaozhuang here reminds everyone that when buying a down jacket, you must pick it up and smell it carefully. If there is an obvious odor or smell, it may be filled with inferior down. It is recommended not to buy it. Normally processed down jackets are not There may be an odor.

4. Down content

Moncler's down content and down filling technology are the highest in the industry. Each product must meet a specific "down coefficient" after being directly filled with down. ” in order to achieve the best level in all aspects such as lines, volume, insulation, fit and comfort. The entire production process is a complex and delicate link that requires enough patience to complete, because the amount of down filling required for each part of the garment is different, even the smallest corners are no exception. This perfect level of complexity is directly affected by the down filling. Xiaozhuang is included in the scientific category.

Xiaozhuang here reminds everyone that the more down is filled and the heavier the clothes are, the warmer the down jacket will be because as the filling density increases, the heat loss through the conduction of the filling material also increases.

The down jacket made by this process has a down content of more than 90%. The down content of outdoor functional down jackets is about 250-450 grams. Daily life in the north requires more than 200 grams, and the warmth retention performance is just right. of!

Uniqlo (short style)

Down content: between 50-100g

Down content: about 80%

Price : About RMB 500 yuan

Moncler (short style)

Down filling: between 200-300g

Down content: more than 90%

Price: RMB 5,000 yuan +

5. Fill power. Fill power is how big 100 grams of down can be. The bigger the puff, the warmer it will be. The material label on the clothes usually states 700F or 800F, which is the fill power. Outdoor down jackets generally require more than 650 canopies, and daily down jackets require between 450-500. Moncler's fill power is generally above 800F.

Illustration of fill power and fill power. The higher the fill power, the warmer you will be. To give a very intuitive example, Xiao Zhuang usually brings a Moncler down jacket when he goes on business trips to cold places. First of all, because of its thermal insulation properties. Good, secondly, the fabric is soft, folds very conveniently, and occupies a small space in the suitcase. Every time you take it out and pat it a few times, it rebounds quickly, and the clothes return to their original softness and fluffiness. Do you feel like Transformers? Is there any? It can be seen that the velvet used by Moncler has a very high fluffiness, making it a must-have product for outdoor travel!

6. Down jackets

I can objectively say that down jackets have velvet leakage, regardless of brand or price. From a software perspective, Moncler has improved and perfected quilting techniques over the past 60 years and selected fabrics with the strongest velvet resistance to minimize lint leakage; from a hardware perspective, big brands have adopted the world’s most advanced production lines, A simple example, the price of an ordinary industrial sewing machine is RMB200, but it is said that the price of a high-precision needle sewing machine imported from Germany is as high as RMB500,000. The two products must be very different, and small brands will not Such luxury on the assembly line.

Summary

Uniqlo

Disadvantages

The styles do not change every year, and it’s hard to tell which year it is. A contrasting shirt, the warmth retention is relatively weak;

Advantages

Very light, versatile and easy to match, cost-effective, with many color options, buy a few more colors for daily casual wear.

Moncler

Disadvantages

Expensive! expensive! expensive!

Advantages

Thin, warm, fashionable, slim, and can hold even in temperatures as low as tens of degrees below zero in the Northeast.

From Xiaozhuang’s perspective, first of all, in terms of price, although the cheapest Moncler down jacket costs 5,00 and the more expensive one is tens of thousands, probably more than half of it is the brand value rather than the item itself, but I I am still willing to pay for it, because down jackets are not fast-moving consumer goods after all. Buying one can last all winter and can be worn to many places and occasions, so it is quite cost-effective to spread it evenly; secondly, from the perspective of brand value Let’s not talk about the popularity of many people going abroad to buy luxury goods and purchasing on behalf of others. Just talking about ordinary people, with the continuous improvement of living standards, everyone’s brand awareness is getting stronger and stronger. I remember that Xiao Zhuang went shopping on the fourth day of the New Year last year. There are not so many people in Florence in Wuqing, but this year it is a sea of ??people. There are queues in front of every brand store to enter the store, especially big brands like Moncler, Burberry, Coach, and Prada. The pursuit and love of brands have also become a matter of personal taste. One of the important manifestations. In fact, Uniqlo is not bad either. The price/performance ratio is quite high. Last year, Xiaozhuang’s store also sold its thermal underwear, which was cheap and easy to wear. I kept several sets for myself and my family.

Orlando Bloom wore a moncler down jacket to dine out

Maggie Q’s boyfriend wore moncler to dine out

Rihanna

The green upper body of the richest man is not easy to buy

Zhang Ziyi wore a moncler cotton-padded jacket and took a photo with Carina Lau

Li Yifeng wore a Moncler down jacket co-branded by famous photographer Dan Holdsworth< /p>

As the global epidemic gradually improves, luxury goods groups such as LVMH, Kering and Hermès have also achieved very considerable growth in the first quarter of this year, which also indicates that the fashion industry is slowly recovering, and Moncler, the Italian clothing manufacturer and lifestyle brand known as the "Queen of Feathers", recently released its first quarter revenue report, stating that its revenue increased by 21% and online sales increased.

·From an outdoor sports brand to a "high-end down brand"

Moncler did not initially make down jackets.

During World War II, two ski brand manufacturers met a young man who loved skiing. The three hit it off and founded Moncler together. In the early days of its establishment, Moncler only produced tents, sleeping bags, etc. needed for camping. In the 1950s, Moncler provided a series of outdoor equipment for the French expedition team.

Later, when the three founders were trying on a down vest, they discovered that the cold-proof clothing originally made for factory workers for cold water operations in winter was flexible and very warm when worn. Moncler's production lines have since expanded to include down jackets, mountaineering clothing, and all aspects of outdoor camping.

Remo Ruffini’s move made Moncler what we know today.

Moncler’s brand logo is a combination of the letter M and a rooster.

With the support of FinPart Group, Moncler has also developed various new products.

· Pricing and quality consistent with brand positioning

Moncler down jackets are so popular, their prices must also be star-level. The price of an authentic Moncler down jacket is at least around 10,000 yuan. However, there is a reason why Moncler down jackets are so expensive. It has a strict selection rule for down - it only uses duck feathers from the neck to the chest and abdomen. It is soft and highly waterproof, and is lighter and thinner than ordinary down. For example, Icelandic goose down is also called French white goose down, while Moncler uses white duck down, which has fine, soft and long fibers, excellent fluffiness and excellent warmth retention. Moncler produces high-performance nylon fabrics. The Longue Saison series is made of high-quality Japanese high-density nylon and weighs only 33g per square meter, which is very light. At the same time, high-density textile technology ensures that down will not easily drill out of the fabric. .

·Breaking the Conventional Design

As a fashion-savvy down jacket, you can find the latest fashion elements in Moncler’s products every year, such as large fur collars, waistbands, and stretchable Belts, hoods, sequins, embroidery... At Moncler, all kinds of popular elements can be perfectly combined with down jackets, always at the forefront.

Its unique fashion attitude has made a group of celebrities and upstarts willingly wear down jackets.

After years of development, MONCLER has reinterpreted the concept of down jackets, perfectly integrating practicality and lightness, functionality and elegance, with style and personality, leading fashion.

Today, MONCLER has broken away from the fixed orientation of traditional sporting goods. It is not only suitable for wearing on special occasions, but can also be used in daily life. Its cotton jackets have long become a must-have item for even elegant occasions in cold seasons. Recognized as a must-have item, it has become the leading international top brand in the outdoor down jacket industry.