Trademark registration is a necessary condition for trademark users to obtain exclusive rights, and only trademarks registered with the approval of the State Trademark Office are protected by law. Trademark is the cultural symbol of an enterprise. In order to further manage trademarks, protect the exclusive right to use trademarks, safeguard the reputation of trademarks and safeguard the legitimate rights and interests of operators, the Trademark Law has been formulated. Only in this way can we ensure that the legitimate rights and interests of operators are not harmed and safeguard their rights according to law.

It is shameful to rob a trademark maliciously. The applicant's application for registration of an unregistered trademark that has been used by others in his own name by improper means is an infringement and violates the Trademark Law. We can appeal to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to safeguard our rights according to law. According to the Trademark Law, malicious cybersquatting must bear civil liability.

There was a case in which a celebrity's name and trademark were registered. In order to increase its popularity, a tourism company in Xiamen marked the names of members of Xiamen CPPCC on "Bread and Cake". It not only infringes on the right of name, but also infringes on the right of trademark registration. Finally, this malicious behavior was stopped by legal means.

In view of malicious registered trademarks, several strategies should be adopted to protect rights according to law. 1. Check whether the trademark status is in the announcement period. If it is in this period, we can file a trademark dispute. If we have successfully registered, we need to use legal procedures to safeguard our rights. 2. Be sure to keep the relevant evidence of cybersquatters' misconduct. And the evidence designed and put into use before the cybersquatter. Prove that he is maliciously registering a trademark? Anti-unfair competition law can also be used to crack down on cybersquatters.

At present, brands are increasingly becoming the core competition of various industries, and trademarks, as the direct carrier of brands, deserve the attention of management institutions. Only by correcting the correct market mentality, strengthening the awareness of trademark protection, and establishing a set of relief mechanism and effective trademark protection mechanism can we ensure that the rights and interests of brand trademarks will not be damaged. At the same time, take the law as the criterion, vigorously crack down on malicious trademark registration, and better regulate the market economic order.

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