Brief introduction of home furnishing company: model essay 1
Beijing, the full name of Beijing Century Top 100 Furniture Co., Ltd., founded in 1994, is a large-scale comprehensive furniture enterprise integrating R&D, production, marketing and service. Serve consumers wholeheartedly? The purpose of the service. Become the leading brand in China furniture industry, with strong brand advantages and good quality reputation.
Top 100 Furniture was founded in 1994, relying on? Pursuing dreams and talking to the world? Our corporate philosophy has become a leading enterprise in the furniture industry in China.
A word? 100 top furniture, is it really German? The excellent quality of top 100 furniture is profoundly expounded. Up to now, seven series of products have been launched, including Top 100 Black Forest, Top 100 New Rome, Top 100 Overly, Top 100 Harry Cabin, Top 100 80SHOW, Top 100 ZJS and Top 100 Linde. Top furniture 100? Integrity management? 、? Keep improving? For the production concept, to? Serve consumers wholeheartedly? As an enterprise tenet, it has become a brand of environmental protection furniture in China, which is deeply trusted by consumers.
Brief introduction of home furnishing company model essay 2
Musha Home is the official home shopping website of Dongguan Musha Home Co., Ltd., a network platform specializing in e-commerce sales of home products, and one of the most popular B2C websites with the most industry influence. Committed to providing consumers with household items with low marketing cost, and creating a 100% reliable online shopping environment for consumers from three aspects: low price, product selection and convenience.
Marketing features Musha home products are diverse, mainly including pastoral home, fashion furniture, European furniture, American furniture, home improvement building materials, home lighting, home textile fabrics, daily necessities and other related supporting products.
Directly facing consumers: through the innovative mode of combining home direct selling physical stores with online shopping websites, consumers can not only enjoy the low price brought by low-cost marketing, but also solve the problem of insufficient physical experience of products. Realized? Online sales+offline experience? Operation mode. Better provide the most complete and convenient furniture shopping service for ordinary consumers who pursue high-quality life, make furniture online shopping no longer illusory, and also open a new chapter in the furniture e-commerce industry.
Musha Home is located in Dongguan, the largest medium and high-grade furniture production base in China. It occupies a favorable geographical position and has a good long-term cooperative relationship with many manufacturers. No middleman, eliminating all intermediate costs. Service tenet
Since the establishment of Musha Home, and? Good quality, excellent price, people-oriented? Our service aim is to develop the direct sales of household products, constantly eliminate intermediate costs, provide rich product choices, and promise to provide customers with high-quality goods, high-level services and the most affordable prices.
corporate philosophy
Specialty: constantly improve and challenge yourself with professional technology and professional quality, and always be the industryNo. 1;
Innovation: constantly improve products and services, and interpret products in the most suitable and novel way;
High efficiency: scientific management, attention to detail, simplification of procedures, improvement of quality and efficiency, and the most perfect effect at the most appropriate time;
Enthusiasm: patient, sincere and professional service attitude brings customers a good mood of one-stop perfect shopping experience.
enterprise value
Customers first, employees second and profits third.
Brief introduction of home furnishing company model essay 3
Huanai Home Furnishing Group, founded in 1993, is a leading home service and building materials marketing group in China, covering the distribution and retail of home building materials, home improvement tools, logistics and distribution. , with more than 7000 employees. Over the past 22 years, Huanai Home Furnishing Group has maintained a stable performance growth momentum for a long time, actively promoted industry innovation, led industry changes, created a positive and healthy industry environment, constantly fulfilled industry social responsibilities, provided consumers with more valuable products and services, and sought wide social recognition and respect for the home building materials industry.
Established in 1993, Huanai Lijia Building Materials Chain, a subsidiary of Huanai Lijia Building Materials Chain, is the first service brand in the field of home building materials circulation in China. Huanai Lijia building materials chain operates many well-known domestic ceramic bathroom brands: Kelpolo, Mona Lisa, Oushennuo, L &；; D. Wrigley, Faenza and independent brands such as Li Jia bathroom and Tang Cai kitchen and bathroom furniture. The business covers Beijing, Shanghai, Guangzhou, Tianjin, Hebei, Shandong, Shanxi, Jiangsu, Sichuan, Anhui, Yunnan, Heilongjiang and other 12 provinces and cities, with more than 60 sales areas and more than 1300 terminal stores.
In 20 13, Huaneli Household Appliances Division reached in-depth cooperation with e-commerce platforms such as JD.COM Mall and Tmall Mall, and now 12 official flagship stores have been established. In order to ensure the first delivery, Huanai Lijia has set up logistics center warehouses in Beijing, Tianjin, Jinan, Chengdu, Qingdao, Shanghai, Zhangjiakou, Guangzhou, Changzhou and Wuxi, covering the whole country.
As the first service brand in the field of home building materials circulation in China, Huanai Lijia pioneered a 7S shopping service system with all-star shopping guide, design consultation, product matching, product processing, product distribution, installation and maintenance, and unconditional return. Now, it has helped1.20,000 families across the country to realize their dream of perfect home, and achieved 1.000% customer service return visit rate and 95% customer satisfaction rate for many years. Pursuit? Achieve a better home life? Based on the corporate mission and principle of being responsible to consumers, partners, employees and society, Huanai Lijia Building Materials Chain will continue to strive to become the leader of China home building materials industry!
Founded in 2002, Huameile Home Furnishing Group, a subsidiary of Huameile Home Furnishing Group, is an influential diversified home furnishing service provider in South China, including large-scale engineering, decoration, building materials and logistics. Now it has three wholly-owned subsidiaries: Huameile Building Materials Supermarket Co., Ltd., Huameile Decoration Engineering Co., Ltd. and Huameile Engineering Sales Co., Ltd., as well as two directly affiliated institutions: one carat space design center and logistics distribution center. Up to now, the Group has successively developed four directly operated large chain building materials supermarkets, nearly 20 chain decoration companies and nearly 10 brand flagship stores.
Brief introduction of home furnishing company model essay 4
Haokelai Home (China) Co., Ltd. is a large enterprise specializing in R&D and customized home products production. With the international level and vision, the integration of high technology and fashion aesthetics, the first-class design, the creativity of R&D team and the keen grasp of consumption trends, hospitality has been committed to providing consumers with more flexible home customization space for a long time. Houcaller company has strong product R&D and design capabilities, material innovation, process innovation and temperament innovation, so that every product has strong charm and lasting vitality in the market. At present, Haokelai has successfully developed more than 100 sets of products covering sliding doors and cloakroom, covering the functional requirements of balcony space, bathroom space, study space, bedroom space, kitchen space, living room space and audio-visual space. The products are complete, rich in variety and changeable in style, which has become a favorite decoration for urban petty bourgeoisie and successful people.
Houcaller (China) Co., Ltd. has supreme requirements for product quality. Not only pay attention to the internal quality of products from the technical level, but also enrich the temperament and connotation of products from the artistic level, so as to realize the relationship between products and consumers? Plato? Type the dialogue. Hospitality to have leading production equipment and senior production management personnel, standardized control of raw materials, production process and product acceptance. The company's products have reached the highest level in the industry. The company has a strong background service system and is based on? Service is no small matter, but everything is important. Work attitude and? Quick response, responsible to the end, well-founded, without hesitation, finish what you started? What is the way of working for consumers? Comprehensive, fast, professional, thoughtful and convenient? Our service, with our sincerity and enthusiasm, has brought consumers peace of mind and happiness. Houcaller sliding door wardrobe is developing into the flagship brand of sliding door wardrobe industry at a rapid speed. In recent years, the company has actively strengthened team building, reserved a large number of high-end professionals, conscientiously summed up rich marketing and production experience, established a sound business operation model, quickly and steadily launched the national marketing business, and entered the road of rapid development. Based on Anhui, the company has built intensive cultivation channels and become a strong brand in East China, with nearly 65,438+000 stores in Anhui, Jiangsu, Shandong, Zhejiang and other provinces. The enterprise has passed the ISO900 1:2000: 2000 international quality system certification, and obtained? Top Ten Wardrobe Brands in China? 、? Top ten brands of sliding doors in China? 、? Green products in China? 、? China famous brand? 、? Executive Director of China Wardrobe Committee? 、 ? National quality and integrity AAA brand enterprise? 、? Excellent unit of national integrity service? 、? National quality assured products? 、? National quality and integrity brand? 、? 3. 15 Integrity member enterprise? And many other authoritative institutions in China.
corporate culture
Execution-dare to take responsibility, complete the scheduled results with high quality within the specified time-always keep learning mentality, constantly improve and improve self-team-unify thoughts, form joint efforts, teach students in accordance with their aptitude, pursue successful team management-enhance overall awareness, win-win thinking, pay attention to communication and research, and form a methodology plan-make reasonable plans, be rigorous and orderly, and do important things first in prime time.
Quality-careful design, attention to detail, and doing things right at once.
Morality-integrity, observing, supervising and cracking down on acts that harm the interests of the company.
Dream-Persevere, truly strive to realize the dream of the Internet cause, and not be trapped by selfishness.
Goal-the principle of persistently helping customers improve productivity and social quality-down-to-earth, seeking truth from facts, innovating bit by bit, and speaking with data.
CEO of China Co., Ltd.? Zhang Manman has been asking the employees of the company? The pattern determines the layout, and the layout determines the outcome? .
Business objectives
1. In the next three years, become a pilot representative of wardrobe doors in China!
2. Establish the largest logistics base in China to make customers convenient and fast!
3. Quickly cooperate with the Marketing Management Department, grasp the construction of chain stores, and strive to reach the 1000 mark in 20 15 years!
4. Strive to be a famous brand in China and a well-known trademark in China? !
Brief introduction of home furnishing company model essay 5
IKEA was founded in Sweden on 1943. Create a better daily life for most people? It is the direction that IKEA has been striving for since its establishment. The IKEA brand has always been associated with improving people's quality of life? Provide affordable, well-designed, fully functional and low-priced household items for as many customers as possible? The commercial purpose of. While providing all kinds of beautiful and practical household items that ordinary people can afford, IKEA strives to build a business model centered on customers and social interests, and is committed to environmental protection and social responsibility.
Today, IKEA Sweden has become the largest furniture and household goods merchant in the world, and its sales mainly include about 65,438+00,000 products such as chair/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, home storage series and children's products series. At present, IKEA has 365,438+00 stores in 38 countries and regions around the world, including 8 stores in Chinese mainland, which are located in Beijing, Shanghai (two stores), Guangzhou, Chengdu, Shenzhen, Nanjing, Dalian, Shenyang and Xi 'an. Ikea's purchasing mode is global, and it has established 16 purchasing trade zones around the world, including three in Chinese mainland, namely South China, Central China and North China. At present, the purchase volume of IKEA in China has accounted for 65,438+08% of the total, ranking first among IKEA purchasing countries. According to the plan, by 20 10, there will be 10 retail malls in China, and the required storage capacity will be expanded from the current 654.38+10,000 cubic meters to more than 300,000 cubic meters. China has become IKEA's largest purchasing market and one of the most important business growth spaces, and plays an important role in IKEA's global strategy. Ikea's procurement model IKEA's procurement model is a global procurement model. IKEA products are purchased from the trading area, distributed to 26 distribution centers around the world, and then distributed to IKEA stores around the world.
Ikea's purchasing concept and supplier evaluation mainly include four aspects: continuous price improvement; Strict supply performance/service level; Good quality and healthy products; Environmental protection and social responsibility (hereinafter referred to as Iway- Ike Away purchasing household products IKEA's requirements for purchasing household products are IKEA's policies on environmental protection, working conditions, child labor and forest resources for suppliers). IKEA has set up 46 trade representative offices in the 16 procurement trade zone in 32 countries around the world. The staff of the Trade Representative Office evaluates suppliers according to IKEA's best purchasing concept, coordinates the relationship between headquarters and suppliers, implements product purchasing plans, monitors product quality, and pays attention to suppliers' environmental protection, social security system and safe working conditions. Today, IKEA has about 1300 suppliers in 53 countries around the world. On June 30th, 2008, 65438+February 30th, 2008, the World Brand Value Laboratory, the world authoritative brand value research institution, was held? 2008 World Brand Value Laboratory Annual Award? In the selection activity, IKEA was awarded? China's most competitive brand list? Grand prize, won wide acclaim from consumers.
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