The choice of trademark type needs to be determined based on the products or services produced and operated by the operator. Trademark types are generally divided into commodity trademarks and service trademarks.

US trademark registration, like Chinese trademark registration, follows the "International Classification of Goods and Services for Trademark Registration", that is, the "Nice Agreement". The "International Classification of Goods and Services for Trademark Registration" has 45 categories, including 34 categories for goods and 11 categories for services. Trademarks designated for use on goods are product trademarks, and trademarks designated for use on services are service trademarks. trademark.

A trademark is a sign that distinguishes the source of goods or services. Each registered trademark is designated for use on a certain product or service. For example, when it comes to Changhong, people will think of color TVs; when it comes to Maotai, people will think of wine; when it comes to Maxam, people will think of cosmetics and so on. A trademark that exists independently of goods or services does not exist. Therefore, when applying for trademark registration, the goods or services and their categories should be specified.

The Nice Agreement is an international convention attended by many countries. Its full name is the Nice Agreement on the International Classification of Goods and Services for the Purpose of Trademark Registration. At present, the international classification system includes 45 categories, including 34 categories of goods and 11 categories of services. The system contains more than 10,000 goods and services. The goods and services that applicants need to report are generally included. This classification is used not only by all Nice Union member states, but also by non-Nice Union member states. At present, more than 130 countries and regions in the world have adopted this classification table.