Xinhua Bookstore is the memory of a generation. Its red background and white lettering signboard stands on the street and has become a symbol of the culture of the times. When people were young, they all had the experience of being taken to Xinhua Bookstore by their parents. The dazzling array of books, the neat and clean bookshelves, and the readers who read attentively, these pictures constitute the special picture of Xinhua Bookstore. From 1937 to now, Xinhua Bookstore has been open for nearly a hundred years and has always stood calmly on the corner of the street. Even today when electronic books are popular, it has not been abandoned by people.

On April 24, 1937, the weekly "Liberation" came out. The address of the first issue "Xinhua Bookstore in Yan'an County, Shaanxi Province" was the predecessor of Xinhua Bookstore. In October, it was officially renamed as Xinhua Bookstore, which is familiar to later generations. The first branch was opened in Shanxi in 1940. It was not until 1998 that the "Xinhua Bookstore" service trademark and unified logo were officially registered.

Today, there are more than 5,000 Xinhua Bookstores across the country, and there are also branches overseas. Xinhua Bookstore laid an important foundation for the publishing and distribution industry in New China, and also made useful explorations for the reform of the publishing and distribution system.

In the past, there were many bookstores in Xinhua Bookstore. When people were tired from shopping, they could take a rest in the bookstore, enjoy the air conditioning, and take one or two books home. However, as electronic journals become increasingly popular, the status of paper books and periodicals has been seriously threatened. Many people have become accustomed to the convenience of reading books on mobile phones and tablets and no longer purchase paper books. There are even electronic readers such as Kindle. This kind of "electronic paper book" can provide a paper-like reading experience.

Under such a general trend, the business of most bookstores has been much bleak, and the same is true for the customers of Xinhua Bookstore. More people choose to come in, sit, and browse casually, and their purchasing power has been greatly reduced. But even so, people don't have to worry that Xinhua Bookstore will close down or be eliminated. After operating for so many years, it has its own conditions for survival.

First of all, Xinhua Bookstore is affiliated to the Central Propaganda Department of the Communist Party of China and is the official bookstore of the country. The cultural literacy of the people is one of the signs of the country’s strength. Our country has always had policies for Xinhua Bookstore. support. Even if offline sales are sometimes deserted, the state will provide funding subsidies.

Secondly, the quality of Xinhua Bookstore’s books is guaranteed and piracy is almost non-existent, so its good reputation has also been favored by schools. There are many teaching aids, textbooks, and exercise books that all major primary and secondary schools will choose to buy at Xinhua Bookstore. This is a very important source of funds for Xinhua Bookstore. It is reported that the Xinhua Bookstore Head Office is responsible for the publishing of more than 500 publishing houses across the country. Inbound and outbound delivery business.

Although the Internet now limits the development of paper media, there are still readers of paper books. In the minds of some people, no matter how convenient e-books are, they cannot compare to the scent of ink when opening a paper book. Come true. Xinhua Bookstore has followed the development of the times in this regard. It has opened purchase channels both online and offline. Online specialty stores have also become one of the sources of profit for Xinhua Bookstore, allowing people to enjoy convenience and read their favorite paper media.

In general, Xinhua Bookstore is not just a bookstore, it is also a memory of the times and a symbol of culture. Its existence tells people that even if life is busy, don't forget to leave a moment of peace in your heart. Open a book and maybe feel a different world from reading.