As we all know, trademarks are composed of characters, graphics, letters, numbers, three-dimensional symbols, sounds, colors and so on. They can be used alone, in combination or at will. But when we apply for a trademark, we don't know what we will use in the future. For example, I didn't expect to go to Tmall Mall one day. In the process of settling in, we encountered the problem that pure graphic trademarks could not settle in Tmall. Then how can the same registration certificate issued by the State Trademark Office be treated differently? Why can't pure graphics and text enter Tmall Mall?

First, let's take a look at Tmall's trademark requirements.

1. Without the trademark registration or trademark acceptance notice of the Trademark Office of the State Administration for Industry and Commerce (except for some imported goods), Tmall will not accept the application for opening a brand store;

2. Tmall does not accept applications for pure graphic trademarks, because these trademarks cannot name stores and domain names.

Not only do you need to have your own brand to enter Tmall, but whether the trademark is R mark or TM mark has an impact on the amount of deposit paid by Tmall.

Tmall's operation requires merchants to pay a deposit. The deposit is mainly used to ensure that the enterprise operates according to Tmall's rules. When the enterprise violates the rules, it will pay liquidated damages to Tmall and consumers according to Tmall's service agreement and relevant rules and regulations. The deposit is different according to the store attributes, and the amount is as follows:

1. Brand flagship store and specialty store: trademark 65438+ 10,000 yuan, R trademark 50,000 yuan.

2. Franchisee: the trademark is 6.5438+0.5 million yuan, and the R trademark is 6.5438+0.5 million yuan.

What is a pure graphic trademark?

Pure graphic trademark is a strategy to reduce the probability of trademark rejection in the process of trademark application, so that the whole trademark will not be rejected because of the rejection of one element. If the registration is successful, it can be merged with other text marks.

In actual business operations, if it is only a graphic trademark, the public cannot spread it. Because we don't know the name, the operation of Tmall is the same. If you encounter any problems in the process of trademark use, please consult Bajie Zhichan Trademark Network, which is committed to inserting the wings of intellectual property rights for all enterprises in China!