In daily life, the variety of consumer goods gives people more choices. Because of this, the outstanding personality of the selected object becomes extremely important. For the shaping of personality, packaging design plays an important role. Literally, packaging can be understood as wrapping, installing, filling, as well as decorating and decorating.
It is often seen that the packaging designs of the same product are very similar. Some have changed colors, some have changed the content and position of text and graphics, and some have changed the size and position of the trademark, etc. These commodity packaging show subtle changes in the overall appearance, and they form a series. What this packaging method produces is serialized packaging that is increasingly favored by enterprises. The most direct effect of serialization of packaging design is to strengthen consumers' impression of products and brands, expand product sales, and expand sales influence. Serial expression in packaging design is a more commonly used expression method in modern packaging design. It is a means to unify the design of a series of products under the same brand, a complete set of products, or products with related content using a unique feature. It uses changes in local colors, graphics or text, and shapes to create an overall unified design, which can unify a variety of products and form a "family-style" design method, allowing consumers to identify the packaged products at a glance brand, thereby establishing a brand image and making the overall image of the product prominent and impressive. Its basic performance feature is to adopt a unified and standardized packaging design form, so that different varieties of products form a group with unified form characteristics, and a certain commodity group is used as a unit to improve the memory point and visual impact of the product image, and strengthen the The purpose of visual identity effect. This form of expression has been widely used in various packaging products such as cosmetics and food, and has become the main mode used in the production and sales of modern commodities.
1. Outstanding integrity and achieving better display effects
When a certain brand has a relatively large number of series of products, its color, size, shape, image, composition, etc. If the elements present a unified and overall appearance, the products will be arranged in sales places such as business centers and supermarkets, and the integrity will be prominent when displayed, thus forming distinctive characteristics and a strong group effect. On the shelves, serialized packaging occupies a large area of ??display space, forming a greater visual tension and exerting an overwhelming visual impact on other commodities. The overall beauty, regular beauty, and strong information transmission power presented by the serialization of better packaging design greatly enhance the competitiveness of the design object and other products. Due to the distinctive characteristics, the serial appearance on the shelves can attract consumers and impress them with their identification marks and product names, thereby achieving the purpose of increasing influence and promoting sales.
In addition, the overall sense and harmony of packaging design are very important. If the packaging image of the product lacks a sense of integrity and harmony visually, the resulting visual effect will appear lack of connection and fragmentation, which will also destroy people's sense of visual stability. Such a visual image is bound to be easily ignored by people, or even rejected. As a visual art, packaging must use a specific and complete image, a unique language, to convey emotions and ideas. The serialization of packaging design can highlight the integrity of packaging, which is mainly reflected in the harmonious unity of each element and product content. All elements of design must be coordinated with each other and processed comprehensively. That is to say, each element not only forms a unified aesthetic effect, but also forms a reference for other individuals. The overall effect is not equivalent to formal skills, but it must be expressed through formal skills. If the style and techniques used in the packaging design graphics of a product are inconsistent, or the brightness, purity, and color system of the colors selected are very different, Or if the fonts are too complex or excessive, or there is no fixed and consistent layout, etc., the packaging design will be disordered and lack integrity. The unified characteristics of packaging design serialization precisely meet the requirements of integrity. This gives the display of serialized products an inherent advantage.
2. Packaging design is more in line with aesthetic requirements
In addition to attracting consumers' attention, packaging design must also meet people's psychological needs for aesthetic taste. The serialization of packaging design is rational because it conforms to the composition principles of formal aesthetics and adapts to the aesthetic and psychological needs of consumers.
This is an era that advocates individuality. If you want to win a large market for the products you sell, the key is to make customers have a sense of beauty and trust in the products they purchase.
3. The packaging design is consistent in style
The packaging in life presents to us some rough and freehand, some beautiful and neat, some fresh and elegant, some graceful and luxurious, or rich Complex, or simple and simple. Whether we like it, appreciate it or not, it resonates with our rich feelings. Packaging designs with different styles together constitute an indispensable member of the packaging design kingdom. Due to different economic and cultural backgrounds in various regions and countries in the world, the form and style of product packaging also have their own characteristics.
Packaging design in European countries is mainly solemn, elegant and traditional, and is a relatively conservative style. Japanese packaging design techniques mostly use a combination of tradition and modernity, focusing on natural beauty. In the selection of packaging materials, natural materials such as bamboo, wood, grass, hemp, and paper are mostly used. Japan is good at using various traditional cultural forms and folk elements in packaging design. In terms of comprehensive use of design materials, it can be considered to be relatively leading. Its style is fresh and elegant, and its structural processing and bundling methods are quite sophisticated, giving it an overall aesthetic feeling. Generally speaking, the value of foreign modern packaging is to "express meaning", while the value of traditional Chinese packaging is to "communicate emotions" and express the implicit beauty of Chinese classical aesthetics. Whether it is unique traditional packaging or modern packaging, it is inevitable that the national aesthetic taste will be reflected.