Logo design is the foundation of enterprise brand recognition system, and a successful logo design must be deeply understood and carefully designed. The following is an introduction to the logo design concepts and ideas commonly used by design companies:

1, exploring customer needs

First of all, we should fully communicate with customers to understand the personality characteristics represented by their corporate brands, the needs and expectations of target markets and consumers. Through in-depth understanding of customers, grasp the background information such as customer-oriented mode, corporate culture and vision, so as to have a general concept.

2. Guide innovative thinking

Creating image symbols is the core task of logo design, so designers must find an realizable feature with great strategic advantages when considering the appearance of graphics, and try to limit the proposition-replacing the most frequent image design method in traditional strategy; Using VR technology to verify the benefits of user feedback-oriented inspiration.

3. Uniqueness and identifiability

It is very important to highlight the uniqueness of the logo, which embodies the differentiated advantages of the logo and its distinctive recognition ability. Easy-to-identify design can help brands stand out from similar competitions and enhance brand awareness and loyalty.

4. Selection of colors and fonts

In the process of logo design, the choice of color and font is very important, because they are the basis of displaying brand image and characteristics. The type of product or service will affect the choice of color scheme and font. For example, a stable and elegant bank may take the traditional blue as the main tone, while a young and dynamic fashion brand may make full use of different color systems to match and rely on the selected fonts to inherit the same tonality.

5, flexible strain and modification

When the customer chooses the Logo design scheme provided by the company, it is necessary to do all aspects of testing, textual research and evaluation to see if it can be used perfectly. If there are some problems in actual use, including the initial changes in the texture table of thumbnails on social media, it is necessary to re-plan and make a more feasible version to ensure the core standard of regression effect.

Generally speaking, a successful Logo design is not simple, not just a superficial response to the situation. On the contrary, a Logo inspired by the target users can increase the opportunities for business travelers to search, and at the same time enhance the corporate connotation and induce the popular attention effect.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.