1. Users do not have the exclusive right to use a trademark

● Trademarks are unique and exclusive. If a company does not register a trademark, it will not have the exclusive right to use the trademark. If you invest a lot of advertising in the early stage and gain recognition from consumers, but because you have not registered the trademark, others can also use your trademark brand. This brand is equivalent to that everyone can use it. This makes The basic function of trademarks to indicate the source of goods has been affected, which will also have an adverse impact on the quality and reputation of the goods represented by the trademarks. Once a trademark is registered, no one else can use the same or similar trademark to promote products of the same category.

2. The risk of being registered by others is high

● my country’s Trademark Law stipulates that trademark registration adopts the first-to-file principle. If your trademark encounters someone else's preemptive registration during the use of it, then they have the right to stop you from using the trademark after successful registration. Then the influence you gained through hard work in the early stage of publicity will be used as a wedding dress for others.

3. It is easy to infringe the rights of others

● Because your trademark has not been registered and has not been reviewed, if during the use of it, it is discovered that the trademark you are using is the same as someone else’s, If the trademark you apply for is the same or similar, then you will infringe on someone else's trademark.

4. Cannot become intangible assets

● Users of unregistered trademarks do not enjoy exclusive rights to trademarks, are not protected by law, and cannot form industrial property rights, so they cannot become intangible assets of the user. assets.

In the current fierce market competition, companies must not only provide good products and services, but also pay attention to brand protection awareness, learn to use legal weapons to protect their own rights and interests from infringement, and trademarks must be registered in time. , as the saying goes, “It is better to prepare for a rainy day than to make up for it before it is too late.” And for brand operators, trademarks can convey intangible and emotional information about the company, products and services to consumers, which can create stickiness with consumers and promote the development of the company.