On November 11th, the official of Xiaohongshu responded that the reason for applying for "Laohongshu" was that the Ministry of Justice found that a third party tried to register several trademarks of "Laohongshu" imitating "Xiaohongshu" during the daily trademark monitoring.

In this regard, Xiaohongshu said that on the one hand, it filed an objection application for cybersquatting (that is, filed an application against the registration of related trademarks with the trademark examination department), and on the other hand, it supplemented the company's own trademark application for "Old Red Book" to avoid subsequent cybersquatting.

"After applying for a trademark, the Intellectual Property Bureau will examine whether there are similar trademarks submitted in advance, and if there are, it will notify the rejection. At present, the trademark application is in the review process. " Xiaohongshu added. (Text |AI Finance and Economics Summer)