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Why did the cooperation between Nike and Kobe Bryant end?

According to foreign media Complex, the contract between Nike and Kobe expired on April 13, and a new agreement has not yet been reached. Nike plans to continue selling Kobe’s Hall of Fame shoes. In April 2016, after Kobe retired, he signed a five-year endorsement agreement with Nike. Vanessa refused to renew the contract. Some may think this news is rather sudden, but in fact there are early signs. American designer and venture capitalist Shervin Pishevar once broke the news: "I met with Kobe at the end of December 2019. Kobe was not satisfied with Nike at the time. He planned to cancel the contract in 2020 and establish his own sports brand Shoe brand-"Mamba" But unfortunately, he passed away."

Some fans questioned the authenticity of the news, and Sherwin responded: "Many people know Kobe, including Bo. Walter’s agent Gina Ford.” He also exposed the sneaker design made by his team for the Mamba brand and answered questions. This pair of shoes not only looks sci-fi, but also incorporates a technological design that is integrated with the APP. Kobe Bryant has been a Nike spokesperson for 18 years, starting in 2003. He is one of Nike's most important endorsers and has launched 11 signature shoes. After Kobe Bryant retired in 2016, sales of his signature shoes also declined. The design and configuration of Nike's signature shoe has been criticized by fans and is almost indefensible.

After Kobe’s death, Nike announced that it would continue to launch the Kobe Protro series of shoes and cooperate with the NBA to launch a limited edition of Kobe’s most iconic Lakers jersey. For ordinary fans, it is difficult for us to buy Kobe’s signature shoes at the original price, and all shoes have to pay a premium. Now that Kobe has terminated his contract, some people want to take advantage of the opportunity to make a fortune. In fact, you really don’t need to buy premium shoes, let alone Nike shoes. Recently, some foreign brands have come into contact with Xinjiang cotton, including sports brands such as Nike and Adidas. If you want to practice, the basketball shoes of domestic brands are good. Domestic shoes are constantly improving both in design and technology. There are more and more NBA stars, such as Li Ning, Anta, Peak, 361...

If you want to commemorate Kobe and collect his game videos and highlights, you can also hide that love in your heart. On March 18 this year, the company founded by Kobe Bryant submitted an application for registration of the trademark "Mambaamp; Mambacita" to the Patent and Trademark Office. The trademark will be used for clothing, footwear and other products. Although Kobe Bryant has passed away, there is still a possibility that Mamba sneakers will continue to be launched, so you might as well wait.