Current location - Trademark Inquiry Complete Network - Trademark registration - How to optimize Amazon titles and increase product exposure
How to optimize Amazon titles and increase product exposure

1 The title should contain some keywords that can best highlight the product, but remember not to pile too many keywords into the title, otherwise it will affect the search ranking.

2 The rules on the Amazon platform do not allow promotional information and logistics methods, such as: promotion, greatdiscount, Bonus, DHL shipping, Free Shipping, Drop Shipping (this should be distinguished from AliExpress and eBay) , Dunhuang.com and other platforms).

3 Do not write words that have nothing to do with the product itself in the title, such as: product upc or inventory, Exclusive, BestQuality.

4 A good title allows buyers to buy directly without reading the description and avoid purchasing mistakes, so your title should try to include all the unique information about the product, such as: size and brand

p>

At the same time, when arranging, the words of the product name should be arranged in the normal order. For example, medium plush teddy bear cannot be written as teddy plush medium bear.

5 Be sure not to spell words incorrectly or add special symbols that are not supported by the platform, otherwise buyers may not be able to search for your product.

6 Do not write false or exaggerated information in order to attract traffic. This will lead to later disputes, A-to-Z, chargeback or refunds.

7 It is best to use phrases or keywords in the title in the way local people are used to writing them (if the product you sell is a television, you will get a higher search volume if you write TV than television. If you To sell cookies on the US site you'd better write the keyword cookie, if on the UK site it's biscuit).

8 You can also use the google adwords keyword tool to search for some popular keywords and insert them into the title to improve the search ranking of your Listing.