1. First of all, one-point direct stores and franchisees will display the brand logos outside the store. Direct stores will use the unified brand logo and trademark of a branch company, while franchisees will use similar but slightly different logos.

2. Secondly, direct stores are directly managed by Laiyifen Company, which is a more unified business model and storefront layout, while franchisees are operated by independent franchisees, which has certain flexibility in business methods and storefront design.

3. Finally, direct stores are directly managed by a branch, which can better control the consistency of service quality and product standards, while franchisees will have certain differences in services and products due to the differences of operators.