Some enterprises specialize in following the popular products in the market as the positioning concept of investment and manufacturing. Because the popular products have a certain degree of market acceptance, the risk is reduced, the production technology and conditions are mature, and with a little brains, competitive conditions in the market can be created, and marketing can be profitable. There are several manufacturers with different positioning: first, they do not improve the quality and function of existing products at all, but lower the selling price, resulting in sales competitiveness and establishing the image of small profits but quick turnover. Second, improve the quality and style of products, keep their functions unchanged, and sell at the same price as the market, so as to win the trust of consumers and establish the image of winning by quality. Third, improve the quality, create a new appearance, strengthen the use function, and even include it in a famous brand series (registered trademark), raise the price, break away from the parity consumer market, take the high-end route, and establish a high-quality brand image.
When manufacturing and promoting a product, enterprises always make a long-term strategy. When the first generation products are accepted by the market, enterprises will gradually improve the quality, color, style and function of products according to factors such as operation and marketing, and put them on the market. This is an enterprise that consciously uses improved strategies to compete with competitors in order to keep up with the times and the image of excellent products and strive for market position.
Good packaging design is extremely important when products are on the market. Designing beautifully printed packaging can not only decorate products and improve styles, but also produce beautiful display effects and attract customers to buy. Perfect packaging can protect products and make customers have a good impression and confidence in the products of enterprises.
Product image is the beauty of the enterprise. Product designers are the wisdom of enterprises. Only by paying equal attention to beauty and wisdom can the products of enterprises be perfect, dominate the market and gain a firm foothold.