"1. The concepts of brand and trademark are different. Brand is a market concept, while trademark is a legal concept. The definition of trademark in my country's Trademark Law is "Trademark refers to the product used by producers or operators of goods for their use." A mark consisting of words, patterns, or a combination of words and patterns used on the goods or their packaging to distinguish one's own goods from those of other commodity producers or operators in the market. ” From a definition point of view, it seems to be no different from a brand. In fact, this is not the case. The biggest feature of a trademark is its exclusivity, which is guaranteed by law. And the definition of a brand: it is a name, term, mark , symbols or patterns, or their combination, used to distinguish, identify and distinguish other organizations and their products or services, and to provide a comprehensive experience of all interest relationships, emotional relationships and social relationships through their products or services The biggest feature of a brand is its differentiated personality, which is verified by the market. 2. The components of the brand and the trademark are different. Generally speaking, the components of the brand are richer than those of the trademark, and the components of the trademark are just static things. Such as pattern and text or a combination of the two. The components of the brand are composed of static and dynamic parts. The static part includes name, pattern, color, text, personality, culture and symbols, etc.; the dynamic part includes such as brand. Communication, promotion, maintenance, management, sales, public relations activities, etc. Brand is a composite concept, so its components are richer than trademarks. 3. Brands and trademarks have different areas of use. Trademarks have national boundaries, and brands have no borders. Each country has its own trademark laws. A trademark registered in a country is only protected by law when used within that country. If it crosses the national border, it loses the right to protection in that country. This also means that the trademark is no longer exclusive, and a brand is different from a trademark. , such as "tiger" and its pattern are brands, and you can use them in other countries, but the owners are different. 4. The effectiveness of the use of brands and trademarks depends on the market. The effectiveness of a trademark depends on the law. Countries around the world have a certain number of years for the use of trademarks. For example, some countries stipulate that the use period of a trademark is 20 years, and our country’s Trademark Law stipulates that it can be renewed if the expiration date is reached. Trademarks have permanent rights. Brands are different. Even if the law allows you, the market may not accept you. The vitality of the brand depends on the market and the ability of the operator. 5. The trademark needs to be registered and approved, and the brand needs users. You can decide for yourself that the trademark here is a registered trademark, which must be obtained through legal procedures. Before the registration is successful, it is called a trademark. It is inappropriate to claim exclusive rights. Whether a sign, a name or a combination of the two can become a trademark does not depend on it. For enterprises, it depends on the legal authority - the Trademark Office review agency. Brands are different. A company can just choose a name and ask someone to draw a pattern, and no one is required to use it. Yes. Of course, once you choose a brand, try to register it to prevent others from registering it as a trademark, because trademarks are not protected by law. In addition, the two brands have different forms of development. The degree can be extended from one category to another. For example, Wahaha can go from a nutrient solution to fruit milk, to purified water, etc. The brand extension does not change the brand because the brand name, logo and pattern have not changed. However, according to the provisions of my country’s Trademark Law, when a brand extends to a new category, it must be re-registered as a new trademark. Therefore, a trademark extension must be registered and indicated for what product it is used for. "