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Are commercial mark rights the same as trademark rights?

Not the same.

Commercial marks include trademarks, trade names (trade names, manufacturer names), geographical indications, domain names, origin marks, unique signs of well-known commodities (name, packaging, decoration) and commercial advertising phrases, corporate logos, etc. Commercial mark rights are a collective term for all legal rights and interests based on commercial marks, and are one of the important components of intellectual property intangible property rights. Protecting business marks may, in a sense, be more important than protecting physical assets. To protect commercial marks well, we must achieve comprehensive protection, that is, in addition to trademarks, we must also pay attention to the protection of other commercial marks.