Yujiahui stated that the company adheres to the corporate mission of "letting humans enjoy the beauty of skin" and is committed to becoming one of the top ten beauty companies in the world. Over the years, a growth model has been formed with self-owned brands as the core and dual business-driven growth models of self-owned brands and agent brands.

Specifically, in terms of its own brands, Yujiahui owns multiple brands such as "Yu Nifang", "Xiao Mulu", "Da Shui Drop", "Yu MEN" and "Huayao Hua", and its product categories cover facial masks. , water cream, makeup, cleansing and care, etc.

In terms of brand agency, Yujiahui launched an independent open platform "Shuiyang International" in 2018 to provide a complete set of solutions for the Chinese market for international brands such as "Johnson & Johnson".

In addition to its own brand and agency business, in recent years, Yujiahui has also continued to deploy cosmetics R&D, production and organizational digitization in the industry chain. It owns "Shuiyang Bio" and "Shuiyang" Intelligent Manufacturing Base", "Shuiyang Technology" and other business sectors.