The transfer of trademark rights is different from the transfer of trademark rights. It is not a legal act of both parties. It was caused by the event that the successor eliminated the trademark right. As long as the heir accepts the trademark right and goes through the formalities of transferring the registered trademark to the Trademark Office, the transfer of the trademark right can be realized.
Legal basis: Trademark Law of People's Republic of China (PRC).
Article 40
Where a registered trademark needs to be used continuously after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.
The Trademark Office shall announce the renewed registered trademark.