Time-honored brand refers to a brand with a long history, products, skills or services passed down from generation to generation, distinctive Chinese traditional cultural background and profound cultural background, which has been widely recognized by the society and formed a good reputation. ? [1]?

It is understood that there were more than 1, time-honored brands in the early days of the founding of New China, which were distributed in catering, retail, food, brewing, medicine, resident service and many other industries. They played an important role in meeting consumer demand, enriching people's lives, advocating honest management, extending service connotation, inheriting and displaying national culture and so on, and had far-reaching influence among people all over the country, overseas Chinese and international friends. ? [1]?

the unique products, exquisite skills and business philosophy inherited by time-honored brands have immeasurable brand value, economic value and cultural value. Time-honored brands, bearing excellent Chinese culture, are the core connotation and precious wealth of developing business with honesty and promoting commercial civilization in the new period.

Chinese time-honored brands

Please click to enter the picture description

Among these famous time-honored stores, there are Tongrentang, which provided the secret recipe of traditional Chinese medicine in the Kangxi period of the Qing Dynasty, and Qiaoxiangge, Tianjin, which was founded in the third year of Xianfeng in Qing Dynasty (AD 1853) and was the "first China cloth shoe shop" to make dynasty boots for royalty and officials of the imperial court, and is famous for its handicrafts. There is Ruifuxiang Silk Shop, which was developed in 187 to meet the needs of the dignitaries in Beijing, and Liubiju, which opened in the middle of the Ming Dynasty and is famous for making delicious pickles. These time-honored brands are part of China's long history, where you experience the tradition and the service that remains unchanged for a hundred years.

Time-honored brand

Please click to enter the picture description

Time-honored brand is not only a business landscape, but also a historical and traditional cultural phenomenon. It's a pity that you don't eat roast duck until you reach the Great Wall, which makes Quanjude a symbol of Beijing. The folk allegorical sayings in Beijing, such as the instant-boiled mutton in Donglaishun-the dishcloth that is really tender and six-dwelling-have all tasted the ups and downs, the medicine in Tongrentang-the real thing, the sale in the casserole house-and so on, vividly express the brand characteristics of these old brands.

In the past, old Beijingers used to have a catchphrase: Ma Juyuan stands on the top of his head, and his feet rise in tandem, wearing eight auspicious clothes and four constant clothes around his waist. The term "stepping on inline" here means that you can wear shoes made of inline, which is a show off of your status.

Scope of identification

Editor

Department stores, traditional Chinese medicine, catering, clothing, condiments, wine, tea, baked goods, meat products, folk handicrafts and other commercial and service industries. Famous images: Quanjude, Goubuli, Inline Ascension and so on. At present, there are more than 1, time-honored merchants in various industries in China, but less than 1, are still operating today.

Related programs

Editor

In December 218, Tianjin issued the Work Program for Revitalizing Time-honored Brands in Tianjin (218-22), with a view to further exerting the advantages of time-honored brands in history, culture, entrepreneurship and market accumulation, and accelerating the innovation, development and rejuvenation of time-honored brands.

Famous Time-honored Brand

Editor

Beijing Time-honored Brand

Please click to enter the picture description

Wanlong Preserved Meat Shop

was founded in the third year of Tongzhi in Qing Dynasty (1864), with a fan-shaped store facing south. It is located at the four corners of Qinghefang. The founders are Chen and Zhang, originally from Ningbo, and operate Jinhua Ham and Hometown South. Bandung is famous for its reputation, quality, genuine products and childlike innocence. In 1962, it was changed to Hangzhou preserved meat store, and its original name was restored after the reform and opening up.

Shao Zhiyan Bizhuang

was founded in the first year of Tongzhi in the Qing Dynasty (1862). Shao Zhiyan, a native of Cixi, opened a pen shop in Hangzhou called "Huanhuabao", which was later named after the owner. The shop was located near the entrance of Guanxiang, and he set up his own pen and ink workshop. The brush he made was characterized by "sharp, neat, garden and healthy". It is a century-old shop with scroll breath and professional characteristics in Hangzhou. The refined Zhilantu brand brush in Bizhuang has won many gold medals in international fairs for its ease and handy writing. Maohe pens produced and sold in Bizhuang mainly include sheep hair, wolf hair, purple hair and doubled both brush. In addition, we also supply all kinds of precious and practical Four Treasures of the Study such as inkstone, rice paper, Hui ink, pen holder, etc. In 1956, Shao Zhiyan and Shi Aiwen Bizhuang merged, and then merged into Longtaichang Stationery Store. Shaozhiyan Bizhuang resumed after the reform and opening up.

Hu Qingyutang (Hangzhou)

Hu Xueyan, a "red-top businessman", was founded as the Cooked Pharmacy Bureau in the Southern Song Dynasty. It was founded in the 13th year of Tongzhi in Qing Dynasty (1874), and a rubber factory was set up in Yongjinmen two years later. In the 4th year of Guangxu (1878), it was officially opened after the store in Dajingxiang was completed. It is a well-known Chinese medicine shop with a large scale, which was established earlier in China. It is as famous as Beijing Tongrentang and has the reputation of "the king of medicine in the south of the Yangtze River". Pharmacies widely employ famous doctors in the south of the Yangtze River, collect all kinds of ancient prescriptions, proven prescriptions and secret recipes based on the Royal Pharmacopoeia of the Song Dynasty, and combine with clinical experience to produce more than 4 kinds of pills, powders, ointments, pills, gels, lotions, oils and medicated wines, and write a special book, The Complete Works of Hu Qingyutang Xueji Pills. Officially produced and sold Chinese patent medicines include tonifying the heart and kidney, diarrhea of the spleen and stomach, stagnation of food and qi, phlegm-fire cough, typhoid fever caused by various winds, heat and dampness caused by various fires, gynecology, pediatrics, ophthalmology, surgery, Du Jian Zhu Jiao, secret ointment, various flower dew and sesame oil medicinal liquor, etc. Up to now, it still inherits the ancestral prescription and traditional pharmaceutical technology, and retains a large number of traditional brand-name products, such as Niuhuang Qingxin Pill and Shiquan Dabu Pill in Xuanyong Pharmacopoeia of Southern Song Dynasty, Buzhong Yiqi Pill and Dendrobium Nocturnal Pill in Yuan Dynasty, Angong Niuhuang Pill, Ginseng Zaizao Pill, Liushen Pill and Piwen Pill handed down by pharmacies in Qing Dynasty. The shop advertised "saving the world" and "doing good deeds", and hung a "no bullying" plaque in the hall to show honesty. After the death of Hu Xueyan, Hu Qingyutang changed owners several times, but the name of the store was still titled "Hu", and the outstanding reputation of Hu Qingyutang was well known. In 1958, Huqingyutang Xueji Sinopharm and Yedetang Sinopharm merged and became Huqingyutang Pharmaceutical Factory. In 198, Huqingyutang retail department was restored.

Time-honored brand

Please click to enter the picture description

Zhang Xiaoquan scissors

During the Chongzhen period in Ming Dynasty, Zhang Xiaoquan, a native of Qian County, Anhui Province, led his son Zhang Jingao to Dajing Lane in Hangzhou to produce ancestral scissors. As the good steel of Zhejiang Dragon

time-honored brand

please click to enter the picture to describe

Spring is used as the raw material, and after careful production, the scissors are fast and durable, which is different from others. Zhang Dalong Scissors was renamed "Zhang Xiaoquan Scissors" in the second year of Qing Emperor Kangxi. After Zhang Xiaoquan's death, his son Zhang Jingao inherited his father's business. In order to protect his own interests, the word "Jin Ji" was added to the name of "Zhang Xiaoquan", which was regarded as authentic. During the Qianlong period, Zhang Xiaoquan's recent scissors have been listed as a tribute. In the third year of Qing Xuantong, Zhang Xiaoquan was registered as "Haiyun Bath Day". On the eve of liberation, Zhang Xiaoquan Scissors Store was on the verge of closure. In 1956, 32 scissors stores, including Zhang Xiaoquan, implemented public-private partnership and built Zhang Xiaoquan Jinji Scissors General Factory. In June 1958, it was renamed Zhang Xiaoquan Jinji Scissors Factory. Zhang Xiaoquan scissors are famous at home and abroad for their exquisite selection of materials, uniform steel inlay, fine grinding, unusual sharpness, exquisite style and durability.

Bianfumao Shoe Store

In the 25th year of Qing Daoguang (1845), it was opened at the mouth of Wulao Lane, Changqing Lane, Hangzhou. The founder Bian Chunhao, a native of Zhuji, was good at shoemaking. His son Bian Qichang studied with his father and was good at managing money, and then inherited his father's business. In the third year of Xuantong (1911), it moved to Taipingfang (Zhongshan Middle Road) for business. Bian Fumao's shoemaking materials are carefully selected, paying attention to quality, with light shape and crisp upper. In the tenth year of the Republic of China (1921), we set up a branch in Yangbatou, dealing in leather shoes, and in 1932, we set up a branch in Shanghai? [2]? . Hangzhou is commonly known as "the sky above the head, the foot on the side", which refers to the hat of "Tianzhang" and the shoes of "Bianfumao". After liberation, Mao Zedong, Zhou Enlai, Tan Zhenlin and other party and state leaders, as well as Mei Lanfang, Gai Jiaotian and other celebrities in the art garden, all customized cloth shoes in this store. With the changes of the times, leather shoes have become the mainstream instead of cloth shoes. Bian Fumao not only manages cloth shoes with traditional characteristics, but also manages other footwear.

Dujinsheng Silk Weaving Factory

Time-honored brand

Please click to enter the picture description

The founder Dujinsheng founded Dujinsheng Silk Weaving Factory in the 11th year of the Republic of China (May 1922), and set up a sales office at the lakeside the following year. He graduated from Zhejiang A Industrial School, majoring in weaving. He loves natural scenery and is good at silk weaving. His own woven cotton products are colorful, layered and beautiful. In 1926, Du Jinsheng's silk landscape carpet and multicolored painting wall hanging won the gold medal at the Philadelphia International Expo. After liberation, Du Jinsheng's products have been further developed. The main products are divided into craft tapestries, including tapestries, cushions, curtains, etc. The landscape fabrics include landscapes, figures, flowers and birds, etc. There are more than 1 varieties and more than 1, patterns. Its products have won many awards abroad and are known as the flowers of "Oriental Art".

Guangheshun Shoe Material Store

Guangheshun was founded in the early years of the Republic of China by Ren Wenhua, the founder, who was born in a handicraft workshop of double-layer leather paper and has rich experience in leather materials. At that time, the shopkeepers of major shoe stores, such as Meihua and Murray, had great potential in view of the prosperous leather industry, so Ren Wenhua was responsible for raising funds to form a partnership. The brand name "Ren Wenji" was originally located in Huituan Lane, Xipailou, specializing in red leather business, and later moved to Blessing Bridge Lane, and changed its name to "Guangheshun Leather Shoe Material Number". Since then, with several other old shops being squeezed out of business, Guangheshun became the leader of the leather and footwear industry in Hangzhou at that time.

Jingyangguan

Shen Daqing, the owner of Jingyangguan, opened a Jingyangguan pickles shop in the front shop and back shop in Youshengguan Road, Jianqiao Street (now Qingtai Street) in Hangzhou in 197. Refined all kinds of pickles and fermented bean curd, produced and sold by itself, was praised as one of the four famous pickles shops in China (Beijing Liubiju, Yangzhou Sanhe Sanmei, Jinan Yutang) with the management principle of "winning by quality". During the Republic of China, although several shopkeepers changed hands, they still inherited and carried forward the traditional management, and their products sold for a long time.

Kong Fengchun

was founded in the first year of Tongzhi in the Qing Dynasty (1862), with three founders, namely, Kong Chuanzhi, Kong Chuanhong and Kong Chuanfu, originally from Xiaoshan. Kong Fengchun Powder Shop is located at the "four corners" of the intersection of Zhongshan Middle Road. At the beginning, it produced and operated more than ten kinds of cosmetics, such as goose egg powder, hair tonic and vanishing cream. After accumulating funds, it opened Kong Fengchun fragrant powder, which was the earliest manufacturer of cosmetics in China. It has a long-standing reputation for its fine materials and excellent texture. It is said that the goose egg powder produced by this factory in the Qing Dynasty has been listed as a tribute. In the 192s and 193s, it was the golden age of this store. Qinghefang was located at the foot of Chenghuang Mountain. During the fragrance season, a large number of pilgrims would go to Kong Fengchun's store to buy cosmetics, especially the goose egg powder packed in refined cartons was the most popular among pilgrims, but the cartons remained fragrant after use. Kong Fengchun's word "spring" also implies the good fortune of "spring fragrance". After the public-private partnership in 1956, it was changed to Kong Fengchun Cosmetics Factory.

Time-honored mooncake

Please click to enter the picture description

Mi Dachang

Qing Tongzhi was founded in Qinghefang, Qiandian Houfang in 1869, and was founded by Guo Zhuangxiao, a native of Cixi, who was originally a tobacco planer, engaged in self-made dry tobacco and distributed famous cut tobacco, hookah, tide smoke and nose in various places. The dry cigarettes produced by Mi Dachang are of high quality and low price, with small profits but quick turnover, winning the trust of the public and being exported to Xinjiang, Yunnan and Northeast provinces. In 27 years of the Republic of China (1938), it set up branches in Shengxian and Shaoxing, and in 1947, it was reorganized into a limited company. Wang Yating was re-appointed as the general manager, engaged in wholesale and mail-order business in addition to door-to-door sales. In 1956, public-private merger was implemented, and in 1962, it was renamed Qingfeng Dry Tobacco Shop (Factory). As dry cigarettes were replaced by cigarettes, the store stopped production and switched jobs in January 198.

Suchunzhai

Time-honored jewelry

Please click to enter the picture description

It was opened in 1919, the original store was located at Jiaoren Street, Yan 'an Road, and Shi Yiting, a former chef of Suchunzhai, was hired as the manager. Cooking Wuxi and Yangzhou vegetarian dishes with fresh, light, slightly sweet and smooth flavor. On the basis of the flavors of Suzhou and tin, it is combined with the characteristics of Hangzhou cuisine, forming a unique cooking feature, especially the vegetarian goose, vegetarian fish and vegetarian wings, which are vivid in image, good at color matching, attractive in flavor, fresh and tender. After liberation, Su Chunzhai maintained its original management characteristics, inherited traditional cooking skills and created a variety of vegetarian dishes.

Wang Runxing

Wang Runxing is the first hotel in this state. Founded in the 184s, it was originally set up in Chengzhan Station, and moved to Qinghefang in the 193s. It is famous for its "door plate rice". He put on long tables and benches at the door, mostly laborers, serving popular dishes such as pig's head frozen meat, pickles and tofu. Hangzhou cuisine is served upstairs, especially fish head tofu and salt pieces. In the late Qing Dynasty, Wang Runxing was the most prestigious hotel in Hang Cheng. At the beginning of the Cultural Revolution, it was renamed Xiangqian Dim Sum Shop, and its original name was restored in 1984.

Weng Longsheng Tea Shop

was founded in the seventh year of Yongzheng in Qing Dynasty (1729). The founder Weng Yaoting was originally from Haining, and the store was located in Gao Qiao, Meidong, Hangzhou. After the Taiping Heavenly Kingdom, in order to develop its business, Weng moved its store to Qinghefang, a commercial downtown area at that time, and expanded a five-story villa. The lintel was decorated with a "lion ball" and registered a trademark, which made it look brand-new. It was a century-old shop and was genuine to attract customers. Weng Longsheng's reputation as a tea shop is enduring. Well-known at home and abroad, its main business characteristics are: the quality of Longjing tea is excellent, claiming to be serious in purchasing, and choosing and checking. Fuchun tea, which is specially designed for "picking cuicui three times ago", is well-known for its color, fragrance and taste. Longjing is the best Shifeng tea, which won the certificate of Panama Expo. In 1937, when the Anti-Japanese War broke out and Hangzhou fell, the major tea brands closed down one after another, and the Longjing tea producing area was poor and the tea garden was scarce. In 1953, after accepting the socialist transformation, the retail department of Qinghefang was abolished, and the lakeside Tongda Dayuan tea house was changed to Wenglongsheng tea house, and later it was renamed Shifeng tea shop.

hengdali

Hangzhou "hengdali" clock shop was opened by Sun Meitang, a native of Ningbo, in Hangzhou City Station in 1914. It was originally a branch of Shanghai "Maohuali" and "hengdali" clock shops. In 1929, it moved to the street on the second floor of Yangbatou three-story building, and was officially named Hangzhou Hengdali Watch Store. The window is equipped with a special double-sided big clock and neon advertisement. After 1932, Japanese imperialism provoked the "November 28th Incident" in Shanghai, and the Shanghai headquarters of Hengdali was on the verge of danger. In order to pay off its debts, it had to be reorganized and sold, and Lou Xianlin, the former manager of Hangzhou Hengdali Branch, took over. The operating characteristics of Hengdali Watch Store are service-oriented, quality-oriented, and equal emphasis on sales and repair. The clocks and watches sold in the store are of excellent quality and have outstanding reputation, which has won the trust of customers. In 1956, the whole industry entered the public-private partnership, and established the watch head office. In 1957, it began to trial-produce watches in Hengdali Watch Store. In 1966, it was changed to Limin Watch Store, and its original name was restored in 1979.

Time-honored liquor

Please click to enter the picture to describe

Ye Pushan, the founder of Ye Zhongdetang

, is a native of Cixi, who has been practicing medicine since he left the criminal department of the Qing government. In the 13th year of Jiaqing in Qing Dynasty (188), Ye Detang's national medicine number was opened in Wangxianqiao Street. It was the earliest and largest Chinese medicine store in Hangzhou, which was famous in Zhejiang, Jiangxi, Fujian and Anhui provinces. In 25 years of the Republic of China, he moved to the new site of Qinghefang, where his business flourished and he became one of the six famous pharmaceutical companies in Hangzhou at that time. The hall has strict raw materials and careful processing, and its high-grade tonics such as pills, powder, ointment, Dan and tiger, deer, turtle and donkey glue are famous at home and abroad and sell well all over the country. In 1956, it was a public-private partnership and merged into Hu Qingyu Hall in 1958.