Moutai.

Moutai is the originator of China Daqu Maotai-flavor liquor, and is honored as "national liquor". It has the characteristics of clear and transparent color, outstanding maotai flavor, mellow fragrance, elegance and delicacy, soft entrance, crisp and sweet taste, full-bodied wine, long aftertaste and lasting fragrance in empty cups. People call the unique fragrance of Moutai "Maoxiang", which is a typical style of maotai flavor in China. Extended information

"National Liquor Maotai" becomes history? Maotai will launch a new trademark

On June 12, 219, Li Baofang, chairman of Maotai Group, said in public that the trademark of "National Liquor Maotai" will be discontinued before June 3, and top international consulting companies have been hired to plan a new product promotion plan. This is the further development of trademarks after Maotai Group applied to withdraw the administrative litigation case of "National Liquor Maotai" trademark in 218.

On August 13th, last year, Kweichow Moutai Winery (Group) Co., Ltd. issued a statement in official website, saying that it decided to abandon the application for trademark registration of "national liquor Maotai", withdraw the lawsuit against the State Trademark Review and Adjudication Board, and apologize to the State Trademark Review and Adjudication Board and all relevant parties, thus ending the debate on the issue of "national liquor" among liquor industries.

Since 21, Maotai Group has been persistently applying for "national liquor Maotai" to become a registered trademark for 17 years. This behavior was opposed by colleagues in the liquor industry, including Wuliangye, Jiannanchun, Fenjiu and other big-name enterprises, who thought that Maotai's move undermined fair competition in the industry.

On June 12, 219, Li Baofang also said that Maotai had spent tens of millions of yuan to invite a world-renowned design company to design a new trademark of Moutai, which is scheduled to be officially launched on June 3. This means that in all official channels in the future, "national wine Maotai" will become history.

Baidu Encyclopedia-Maotai Liquor

People's Daily Online-"National Liquor Maotai" will launch a new trademark.